Archive for March, 2009


Finally, an Order from Saks in the US!!

March 20th, 2009 10:40 am


Pieces from the latest Anna Scholz collection can now be purchased at Saks Fifth Avenue online.  Whew! That only took us 10 years!

Anna Scholz at Saks Fifth Avenue USA




Simply Be Has Launched in Germany !!

March 14th, 2009 5:43 pm


Since 2006, I’ve been teamed up with leading catalogue and online fashion retailer, Simply Be, for an exclusive mail order collection at affordable prices.  The ‘Anna Scholz for Simply Be’ diffusion line has grown to include womenswear, swimwear, nightwear, lingerie, shoes and home furnishings.  Lots of our customers’ prayers have been answered, because now our ‘Anna Scholz for Simply Be’ diffusion collection is finally available in mainland Europe.  The reaction has been overwhelmingly positive.  We did our Simply Be photo shoot this month and used a new girl from Ford models in New York.

Jenny looked great and we are all excited to see the new pictures.

Anna Scholz Simply Be Germany

Here’s a little preview:

Anna Scholz Simply Be German Collection




AW ‘09 Photo Shoot

March 2nd, 2009 1:46 pm


Now it is also time to organize the shoot for our main collection and we have decided on a very vintage 70s feel.  We’ve got our dream team together again:  Yoshi, our super cool hairdresser from Japan; Mia, our make-up guru from Taiwan; and Alfred Bailey, photographer from London.  This time we chose beauty Louise from Excel Models in London.

AW09 Collection Anna Scholz

And guess who else loves the camera?—Frida just had to strike a few poses for us!  Um…we’re gonna need a lipstick touch-up over here…  Always in good spirits despite her nasty bites from a Staffordshire bull terrier.  She’s healing nicely and her modeling career shouldn’t be affected.

AW09 Collection Anna Scholz Photography shoot





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© Anne Kroul, 2013.