I Needed to Get My Creative Juices Flowing…

May 23rd, 2009 2:28 pm


…for the new Spring-Summer 2010 collection; hence, I hired a house in Camber Sands right at the beach with a beautiful view. Penny and Liz joined me for a few days so we could get our heads around the new collection. Camber is a really lovely setting for designing and I am hoping to be able to do a lot more of it.
(and Frida said she would like to move there….)

Anna Schlolz Design Camber Sands

The best news this month is that Simply Be have announced that they will be launching in the USA for Spring-Summer 2010! We designed for Simply Be all month and finally went up to Manchester to present our new pages to our buyer.  The pieces they selected are great and I feel that we have exciting things in the making for the new season.

We also had a fabulous meeting with Harrods. Even in this dire economy our sales are up by a whopping 72% this season. We have been officially invited to do our first shopfit in Harrods! I am very excited! Now we have to decide on a concept and pass it by the Harrods board…. it is sooo much fun. Watch this space, it should be up and running by January.

We have made our print and colour selection for our Spring-Summer 2010 collection.  With amusement I realized that, so far, I have selected 19 prints for the new season — this won’t be a quiet one! We are having lots of fun with prints:  there are ponies galloping over black fields; and the 70s are still here with orange clashing with purple… and royal blue with magenta….Don’t worry, there will be some more toned-down pieces too!

Oh, before I forget:  if some of you would like to mail us (info@annascholz.com) with requests of pieces you are always looking for and can never find, we are open to suggestions.


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© Anne Kroul, 2013.