Archive for March, 2010

Trend Research for Summer 2011

March 26th, 2010 12:19 pm

Our work placements, Anne and Julia, did a trend forecasting presentation for us on Thursday. Always interesting to hear what the next big thing is going to be…

They predicted that digital prints as well as stripes and dots will dominate. They also presented the theme of “Romance” which includes soft pinks and nudes, silky fabrics and lots of ruffles and flounces.  Denim, as ever, will be strong– all different washes, coloured denim and, yes, double denim!

Check out one of their mood boards and be inspired.

Katie and Rinki Tour the V&A

March 26th, 2010 10:00 am

Our newest work placements, Katie and Rinki, (welcome, girls!) visited the Victoria & Albert Museum.

Time to say hello…

We were both welcomed into the Anna Scholz company by all members of the team.

Anne and Julia took us under their wings and showed us the ropes.

Once the meet-and-greet with the team was over it was time to get to know the behind-the-scenes of this great fashion company.

Like Anne and Julia, we both thought the V&A was a beautiful and extravagant place.

Our highlights included passing through the different eras of the fashion and jewellery collections, admiring the changing trends from the 17th century to the present day.

The Asia exhibition was another particular highlight — getting to see an overview of another culture.

Anne and Julia are loved by the Anna Scholz team and we hope we can live up to their expectations!

Awww, there’s plenty of room in our hearts for you two also– we’re looking forward to our time together!

A Serenade that Made me Smile

March 25th, 2010 3:21 pm

Fashion and beauty guru, Mia Shelton,  was inspired to write a little ditty to me which she included on her blog, Fleurtle.  It’s sung to the tune of “Glamorous Life” by Sheila E (a classic tune for sure!). And it goes a little something like this…

I wear a long Scholz dress of silk
Especially in the summertime
Everybody knows from my coy little wink
I have a lot on my mind

I’ve got big thoughts, big dreams
And a big brown body with curves
Wow I’d like to thank
Ms. Anna Scholz
For making clothes that drape my curves

I want to lead the Glamorous Life
My body needs clothes that are plush
I want to lead the Glamorous Life
Without Anna
It ain’t much!
It ain’t much!

You can hear her sing it herself on Fleurtle:

She also included some very lovely words about me. I am absolutely charmed by the whole gesture.


Keep bein’ glamorous, Mia!



© Anne Kroul, 2013.