Archive for October, 2010
I was filming with the German television station Arte TV for a few days last week. Watch out for a whole evening program about plus size women in spring of next year!
The film crew spent some time with me at my design studio and then we shot some footage with the talented singer, Jocelyn Brown. I was very happy to meet up again with Jocelyn. She has been an amazing customer of ours for years. She is a soul music legend, and we had the privilege of hearing her perform her hit “Somebody Else’s Guy” in the privacy of her living room.
Can’t wait to see her in the Jazz Cafe in December!
This is a really funny video on Spine TV for the cooking show Bitchin In the Kitchen, which shows you how to make “real food for real people.” It is hosted by the gorgeous Naomi Shimada, who is the model for Anna’s Spring-Summer 2011 Black Label photo campaign. Watch, laugh, learn how to make killer mac and cheese!
Naomi also has a fab blog.
The Beige team– lead by shop owner Leanda– gave personal styling advice and customers had the chance to meet Anna herself.
Customers enjoyed champagne and canapés while browsing a special selection of the new annascholz Autumn-Winter 2010 collection at the shop’s New Cavendish Street location in London.
Leanda and the Beige team pulled out all the stops, creating a beautiful window reflecting the “Putting on the Ritz” theme Anna conveyed in her Autumn-Winter ‘10 photo campaign.
We were delighted so many customers came along and bought from the collection. As you can see, there was something for everyone.
A big thank you to the team at Beige. Anna really enjoyed meeting the customers and seeing her collection being “ooohed” over.
If you missed the event, Beige always have a great selection of annascholz in store. There are two London locations:
44 New Cavendish Street, W1, 020 7953 999 and 8 Hallswelle Parade, Temple Fortune, NW11, 020 8455 1122
Lisa told us that when she wore her paisley print silk tunic dress from Anna Scholz, her work colleague sent her a text saying, “I hope this isn’t too creepy but I thought you looked really lovely today.”
“That compliment has made my day,” Lisa said. “And now i think will wear this dress even more often haha!”
Kirsten sent us this photo of her wearing Anna’s watercolour tunic last May. “I was in Chicago with my best friend Carol for a girls’ get-away weekend,” she wrote. “I love this tunic as it can be dressed up or down – like most of Anna’s kaftans!”
Anna and Cliff made a whirlwind visit to Paris at the weekend to say hi to a whole bunch of fabulous French fashion bloggers. They had the opportunity to present the annascholz brand and philosophy to a relatively new market for us. They also got the chance to hear what our followers in France would like from us. The best bit, as always, was showing off the wonderful collection and seeing the great time all the ladies had trying the clothes on.
The event was a lot of fun and so well organised by the very lovely Thibault Masson from ma-grande-taille. Keep an eye out as they are about to launch a UK version of the online magazine.
It was a pleasant surprise to find out how many bloggers there are in France and how many of them made it to the event.
They had a great time chatting to everyone and the atmosphere was very lively. Anna finally got to say hello to France TV star Laurence Boccolini who appears on national TV, airs on daily national radio , writes a fashion bible for plus-size women and also has her own blog, Blogolini
Author and actor Stephanie Zwicky of le blog de big beauty , who recently came to visit us in London, was there along with a whole host of really wonderful people.
These are some of the other bloggers we met. Please check out their blogs and say a big hello to them from the UK. They will really appreciate it.
Lisa Gallay, Mondeuses Rondes
Gaëlle-Vanessa Prudencio, lespitreriesdevanoue
Nathalie Da Silva, feetuxette
Letizia Gosselin, letilor
Marie Bauzon, monage28
Laurence Boccolini, blogolini
Sihem Ih Sawsan, sawsan
All in all it was an exhausting day but a very worthwhile experience.
Thank you Thibault and Au Revoir Paris !
Aukje looks fabulous and is the winner of a £100 online shopping voucher.
She wrote into us: “I used to wear black most of the time. Not that I really wanted to, but the clothes that were available in the stores and fit me were black most of the time. And then I discovered Anna Scholz a couple of months ago (what took me so long?). I bought my first silk dress, and fell in love. I even like combining prints now, as you see in the picture.”
Customers: Submit your photos now for the September competition. Send us snaps of you in your favourite Anna Scholz looks and be entered to win a £100 online shopping voucher. You can enter more than once, so keep sending ‘em each month! We’d love to see you.
During our trip to New York last month to show the collection, our friends Erica and Aimee from the Madison Plus blog, helped Darren and me to organise a customer, stockist and blogger event. It was a fantastic opportunity for us to meet and reunite with customers, shop owners and bloggers, who are all so vital to the fashion industry.
We sipped some bubbly, caught up on the gossip and tried on lots of clothes! It was great to see so many beautiful women in different shapes, sizes and ages in our dresses.
The gorgeous Nikki Gomez won our raffle and chose our cool stretch tailoring black zip dress as her prize.
Jessica Svoboda offered her fabulous jeans and fellow designer Monif C stopped by too.
Our stockists, Jaclyn from Voluptuous Vixen, Liz from Fresh Ayer and Laura from Lola & Gigi showed their support and struck a few poses. Everyone really brought the Spring-Summer 2011 collection to life!
We’re loving Beth Ditto’s look as she worked the catwalk at the Jean Paul Gaultier Ready to Wear show for Spring/ Summer 2011 at Paris Fashion Week this past Sunday.
Ditto, who fronts the band The Gossip and is a UK size 28, has become a fearless icon for plus-size fashionistas. She recently put her name to a clothing range for Evans.