Archive for November, 2011


Sister Act

November 23rd, 2011 10:00 am


Yuta and Mauela Pasch have recently launched a website for their jewellery company called Yuta Pasch!

Anna has been a fan of the sisters’ designs for years. She established a friendship with the sisters when they’d chat at the CPD fashion and accessories trade market in Düsseldorf each season. Anna and her team (Lucille- the fit model; Penny- the design assistant; Kate- the production manager) would come back from CPD sporting the sisters’ latest quirky designs. Now this treasure trove of fun and affordable jewellery is just a click away!

Back in 1987, Yuta Pasch travelled all the way from Düsseldorf to New York’s Museum of Natural History, where she found the little tyrannosaurus toy that would become the cornerstone of her work as a jewellery designer.

From the get-go, magazines and shops were gaga for the fun jewellery, and Yuta’s sister, Manuela, joined her in establishing a workshop. They opened their first shop in Düsseldorf in 1991 and have been busy ever since.

They release a new collection twice a year based on current trends. But certain lucky talismans– such as Buddha, angel wings or Fatima’s protecting hand– remain a constant. “This is probably why our pieces often become a steady companion for the wearer,” muses Yuta. “…Each detail that we use has a history and a meaning—our jewellery has a soul.”

Though the size of their business has grown, the sisters remain very hands-on with their craft. Every piece is still manufactured in the small workshop in the back room of their store. They work with individual artisans and gem suppliers. “Our jewellery is made with love, and that is only possible if we keep taking an active part in the manufacturing,” says Yuta.

Visit their website for exquisite pieces that are trendy, quirky, beautiful and enduring.




Workin’ It At the Curves in Couture Fashion Show

November 18th, 2011 4:44 pm


Last night, we had a fabulous time at the Curves in Couture Fashion Show at the Tabernacle in Notting Hill, London! It was a charity catwalk show presented by Models of Diversity, featuring plus-size designers and a diverse range of models. Also supported by the British Fashion Council, the event was  a fundraiser for The Advance Centre, a wonderful organisation that helps the families of brain-damaged children.

Anna’s Spring-Summer 2012 White Label collection looked fierce on the catwalk. The models wearing Anna’s upcoming styles included the lovely Robyn Lawley, who recently graced the cover of Italian Vogue and is the face of Anna Scholz’s White Label collection for next season. Also walking was the well-known American model, Toccara Jones, as well as the gorgeous Gina Swire, who you all know from the Anna Scholz website. All the ladies looked amazing.

Here are a few photos from the evening with more to come. Watch this space!

Models: (from left) Marlous, Harriet, Robyn, Tanya*, Zoe, Toccara, Sophie*, Anoushka

Robyn Lawley

Toccara Jones and the show's stylist, Francesca Salih; Michelle and Olivia from Models of Diversity

Anna with Velvet D'Amour; Anna with her business partner, Cliff, and his wife, Sharon

Members of the Anna Scholz team: (from left) Anna, Stefanie, Tania, Liz, Winnie

Anna with Harriet, who stars in the campaign imagery for Anna's Spring-Summer 2012 Black Label collection

Models of Diversity is a London-based non-profit organization which advocates  diversity in the fashion and marketing industries.

The Advance Centre is a teaching institute for parents with brain-damaged children. From its creation in 1996, the charity has dedicated itself to finding a way to not only advance the abilities of brain damaged children, but to actually reverse abnormalities and increase functioning.

*Tanya is the face of Anna’s Autumn-Winter 2011 White Label campaign imagery, shot in Italy; Sophie will be modeling pieces from the upcoming season on the Anna Scholz website




Plus Models – What is the Naked Truth Behind the Industry?

November 16th, 2011 4:14 pm


The recent Huffington Post entitled “Naked: Plus Models in Magazines” was very thought-provoking. In it, journalist Leona Palmer ponders why whenever plus models are featured in mainstream magazines, they are pictured nude or at least partially clothed.

Crystal Renn in Glamour Magazine

The answer is not straightforward, but Palmer outlines a number of possible reasons for the “risqué” nature of many photo shoots involving plus models. One suggestion is that, because fashion generally fixates on extremes, showing a clothed thin model and a semi-nude curvy model creates overt contrast. Another possible reason is that controversial or edgy content attracts advertisers, which are the bread and butter (rather than subscription rates) for magazines. Or, sadly, it could finally just be for shock value: a kind of “Oh my God, look at that, I can’t believe it,” sentiment, one plus model agent mourns.

Magazine editors and stylists also claim, Palmer says, that there simply aren’t enough plus-size designers and clothing samples available to outfit curvier models.  In the past few years, this has been less and less true. Our friend Aimee Cheshire of the New York-based plus-size fashion blog and shopping site, Madison Plus, says the designers are out there. She gets numerous requests to supply plus samples by contemporary designers (such as Anna Scholz) to magazines and television programs.

However, Aimee concedes, plus-size design houses often represent a smaller, independent niche within the fashion industry. They don’t always have the budget for multiple sets of samples. Many plus designers also are based outside of the U.S., and have a hard time rushing samples overseas in time to meet the often last-minute decisions of editors. This certainly has been the case for us at Anna Scholz.

Aimee Cheshire herself has begun working with a handful of plus-size designers outside of the U.S. to act as a showroom and press agent for their collections.  She says she is excited about the rapid growth in the past few years of a viable plus-size fashion industry. She’s hoping that young, talented designers will start filling the void in this market.

Read the full online article in Huffington Post

Tell us what you think: Why are so many plus models featured in various levels of undress in the media? Is this right?





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© Anne Kroul, 2013.