Anna Scholz Blog

My favorite Anna dress (in the middle) at the Essence Music Festival

Thanks to the Rituals cosmetics company, models Sabina and Bara gave good face earlier this month at Anna’s photo shoot for her Autumn-Winter 2012 Black Label collection.

Rituals sponsored the shoot and helped Anna to achieve the desired effects for the models’ otherworldly doll-like looks.  We’re thrilled with the results of the shoot and how it manages to be edgy yet feminine, sweet yet mysterious.

Our hair and make-up artist, Julia Krajnakova used the following Rituals products on Bara:  Precious foundation No. 3 (with  Spf.10); concealer-cover up  No. 1; “On Fire” Magic Powder Blush and Ruby Lips lipstick in colour Mandarin.

Bara

Julia and Bara

The Rituals products Julia used on Sabina were: a customised mixture of Precious foundation Nos. 5 and 3; “Sunglow Bronze” Cheek & Eye Glow; “Pale Rose” Magic Powder Blush; “Amber Mist” single eye shadow and “Definition Sweet” long-lasting lip pencil.

Sabina

Additionally, the shoot’s photographer was Mindy Coe and the stylist was Sam Shorten.

Let us know what you think!

Glamour magazine recently surveyed the 10 dress styles that every woman should have at the ready in her wardrobe. Luckily, these must-haves are just a click away at annascholz.com!

Here are Anna’s chic offerings based on Glamour writer Danica Lo’s style directives.

No. 1: A Sweet and Flirty Summer Frock — “…this is a dress you’ll wear for years to come.”

No. 3: A Floor-Length Stunner — “Empire-waist and halter maxidresses are super flattering on curvier bodies…”

No. 4: A Slip-On-and-Go Fail-Safe Party Dress — “…look for details and silhouettes that are a mix of classic and trendy—like embellished necklines…”

No. 5: A Knee-Length Tailored Dress for Grown-Up Events — “…a neat-and-tidy dress is always great for mornings when you don’t want to fret about what to wear to work.”

No 6: A Daring Mini With a Big Personality — “…since fashion is a form of self-expression, why not let that inner beauty shine…”

No. 7: A Super-Sexy Bombshell Dress – “Remember: It’s not about showing skin; it’s about leaving the best bits up to the imagination.”

No. 8: A Go-To Sheath for Dressing Up or Down — this dress “…will take you seamlessly from the office to evenings out.”

No. 9: A Little White Dress — “Think of a little white dress as the new white shirt—a wardrobe basic that’s an instant complexion-brightening pick-me-up.”

[OK, we couldn't quite offer an option for this category...Anna did design an adorable white mini-dress last spring-summer; but this season, she can offer you the classic, crisp white shirt!]

No. 10: A Little Black Dress — “Black is a foolproof flattering color.”

Read more at Glamour.com

The lovely Belgian shop Derousseaux Grande held a “multi-faceted” fashion show last weekend. Anna’s facet print digital jersey maxi dress and tuck pleat dress from the White Label collection took the catwalk by storm!

Anna’s hydrangea print jersey cowl neck dress from the Black Label collection looked fab too!

Derousseaux Grande,  Gentseweg 315,  Beveren-Waas,  Tel: 03 296 8807

We love how chic and fun Ruth Brown, a current contestant on The Voice, looks in Anna’s georgette utility button dress and coral jersey drape cardigan, both from the Black Label collection.

Ruth strutted her stuff alongside the other pop diva hopefuls from the TV singing competition in the most recent issue of Hello! magazine, which hit the stands yesterday.

Royal Mail have released ten new first class stamps showcasing the work of some of Britain’s famous fashion designers from 1945 to the present day, including Vivienne Westwood, Paul Smith, Ossie Clark and Alexander McQueen.

Photographer Solve Sundsbo is behind the imagery on the stamps. When planning the range, Royal Mail sought the advice of fashion experts from the Victoria & Albert Museum.

Royal Mail said it wanted to pay homage to the fashion industry in Britain, which employs around a million people and contributes some £21billion to the UK economy.

Zandra Rhodes posing with the stamp of her dress design, once worn by Diana Ross

Melanie wore this Anna outfit on a trip to the zoo whilst on vacation in Bali with her husband.  “The great vibrant colours suited the environment,” she wrote us, “very comfortable in the tropical heat & I felt I was wearing the best dress in Bali!!  Thank you for making my holiday beautiful.”

The latest issue of the online magazine Vol.Up.2 is out now, featuring several pieces from Anna’s Spring-Summer 2012 collection.

Vol.Up.2 is published by Velvet d’Amour, who is the Editor, Creator, Art Director and Photographer (as well as being a good friend of Anna’s). The theme of this edition of the magazine is “Femininity”. The numerous editorials in the magazine celebrate not only the sex appeal of the curvier figure, but all kinds beauty in non-”mainstream” packaging.

Saturday, May 12 was a fun day for “shore” for Anna and Darren. They spent the day with the team at the Brighton-based shop, Emma Plus, meeting customers and trying on clothes.

Fans of Anna’s clothing had a blast trying on the Spring-Summer 2012 collection, and getting fashion tips from the designer herself.

Emma Plus shop window

Anna with owner, Emma, during prize drawing

Anna’s blue and white feather print was a big hit with the women who attended (luckily, Darren blended right in!).

The blue and white trio

As was the black and white feather print plissee maxi dress.

Other favourite dresses for the day included the hydrangea print jersey cowl neck dress and the poodle print georgette tie-back dress.

Clockwise from lower left: Darren, Claire, Jaq, Leonora, Lisa, Jan, Jackie, Kim, Anna, Emma & Pickle

Fashionable attendees

A big thank you to Emma Plus for such a lovely afternoon and to all who attended, helped and shopped!

Plus-size model Toccara Jones spoke recently at New Jersey Full Figured Fashion Week about how she persistently pursued a career as a model. As ever, this former America’s Next Top Model contestant is engaging and funny.

She modeled from Anna’s Spring-Summer 2012 collection recently for the Curves in Couture fashion show in London. She was a pleasure to work with and looked fierce!