Anna Scholz Blog

“Just wanted to let you know that I received this morning my Anna Scholtz order,” Karen wrote us “… And I think it’s fabulous!”
She said she was going to wear it to the opening of a new bar in Antwerp and was anticipating many compliments!

As you were sipping your coffee and getting ready to face the day last Friday morning, you may have been lucky enough to catch Anna bright and early on BBC News discussing plus-size fashion and the British Plus-Size Fashion Weekend.

For those of you who didn’t, you can watch the clip here!

Anna Scholz is thrilled to be a part of the upcoming British Plus Size Fashion Weekend–being held on the 15th and 16th of February.

The event was created by Trapped in a Skinny World (the blog created by Remi Ray) and Evolve International Media Ltd (the lifestyle brand owned by Rianne Ward) to celebrate the curves of the UK and Europe alongside London Fashion Week.

Anna will be participating in a press conference, a panel discussion and a catwalk show featuring pieces from her Spring-Summer 2013 collection and (much in exclusive advance!) her Autumn-Winter 2013 collection.

“We aim to ENHANCE, EDUCATE, EMPOWER and SUPPORT the UK plus-size industry,” say the event’s organisers, “by connecting the dots between the retailers, designers and consumers.”

Stay tuned….we’ll fill you in on all the glamorous details!

**After receiving the good news that she had won, Daina sent us these kind words:**  “Thank you so much. I will spend the winnings, but the winner is Anna. Ladies like me lose confidence, because of the weight. But having such beautiful dresses, the life comes back in our eyes. Thank you to Anna and everyone who is involved in this wonderful work.”

Our first winner of 2013 wrote us, “Happy New Year from a very, very satisfied customer. Wherever I go, I have amazing compliments.”

Daina has won a £100 shopping voucher for use on www.annascholz.com!

Customers: we invite you to submit your photos now for the photo contest for the next month. Send us snaps of you in your favourite Anna Scholz looks for publication on our blog, and you’ll be entered to win a £100 online shopping voucher. Whether you’re out on the town or just hanging out, we’d love to see how you lend your personal flavour to Anna’s clothes.

Just e-mail your photo to info@annascholz.com

Television presenter, Anne Diamond recently wrote an article for The Daily Mail online edition in which she praised the positive changes being made in the fashion industry with regards to choice for plus-size women.

“…I’ve noticed something incredible has happened in the past two or three years,” wrote Diamond. “Finally, fashion has fallen in love with fat”.

Anna’s Smoke print silk triangle dress (pictured) from her Spring-Summer 2013 White Label collection was at the top of Diamond’s list for reasons why the future of fashion is looking bright for curvier women.

Anna Scholz puts the body and clothing into a working relationship. Her garments are created based on a curvy size 18 and then graded down to a size 12 and up to a size 28, respectively, keeping curvy proportions in mind.

Sarah Bottomley, head of brand at SimplyBe (where Anna also designs a popular diffusion line), appreciates the skill that goes into creating fashionable and flattering plus-size clothes. “You have to know how to work with big boobs and bums and tums,” says Bottomley, “and that takes real technical know-how.”

Pieces from Anna’s Spring-Summer 2013 White Label collection will be available at annascholz.com from February 7.