Archive for the ‘Anna's diary’ Category
Highlights from My Trip to the Big Apple
I flew to New York City in February with my sales manager, Darren, to show the Autumn-Winter 2010 collection to buyers. We had many adventures along the way– well, those that weren’t impeded by the massive snow storm that descended upon the city!
We caught up with friends and took in some art in the Museum of Modern Art. It was my first time seeing MoMA since it had been remodelled. I always love the paintings and sculptures at MoMA but thought it was all presented rather boringly. I am so much more impressed with how the Tate Britain and contemporary museums in Berlin display their artworks in a more modern, innovative style/space.
Even though I was a little disappointed with MoMA itself, my friend Oliver and I had fun deciding which paintings most represented us.
We also found a little gallery on the lower East side called Sloan Fine Art with cool, modern cuckoo clock designs (ah, reminds me of home in Germany!).
And just when I thought we’d finally have time for some shopping, bucket-loads of snow began falling from the sky!
… all the snow resulted in mayhem at JFK Airport. Our flight was cancelled and we holed ourselves up in the very comfortable and stylish Hotel on Rivington in one of my favourite areas in NY (the Lower East Side). I highly recommend it.
http://www.hotelonrivington.com/
Luckily, the hotel was just opposite another NY gem… Economy Candy!
To read more about my adventures in NYC, check out the “Latest News” and “Anna’s Favourites” sections of the blog.
A Feast for the Senses
We went last night to the fabulous Saltoun Supper Club
It’s a restaurant in Arno and John’s home in Brixton, where Arno Maasdorp cooks the most amazing, original and tasty food.
The presentation was a delight, service impeccable, dinner a taste sensation and the atmosphere superb!
Dinner with my nearest and dearest!
http://www.eatwithyoureyes.net/
Trip to New York City to show the Autumn-Winter 2010 Collection
I visited the Big Apple in February to show the Autumn-Winter 2010 collection to buyers. I also managed to take in a few sights, see some friends and get delayed on my return in the massive snow storm! An epic journey overall. Here are some of my favourite photos (and a sneak preview of the upcoming collection).
It’s a pleasure to sell to women who have a passion for fashion!

Catching up with my dear friend Jessica Svoboda, the designer behind the eponymous Svoboda denim line.
We had a lovely meeting with members of the press and bloggers. They all enjoyed feeling the silk jersey!
To see more of my adventures in New York City, check out the “Anna’s Diary” and the “Anna’s Favourites” sections of the blog.
CPD in Düsseldorf
From February 7-9, Anna and our sales manager, Darren, headed to Düsseldorf to participate in the CPD trade fair. CPD is one of the biggest annual fashion industry trade shows in Europe. It’s always a great opportunity for Anna to reach out to new buyers and fans of her clothing as well as to catch up with old friends.
Calling out to our current stockists and any shops that would like the opportunity to stock Anna Scholz
Then come and view the Autumn-Winter ‘10 Collection at any of the below venues. If you would like to come to the London or New York showrooms please call in advance to book an appointment. We would love to see you there:
Dusseldorf 7 – 9 February,2010 – CPD – Halle 11 Stand A20
Copenhagen 11 – 14 February,2010 – CIFF – Halle C2 Stand 020
London 17 – 18 February,2010 – annascholz showroom London
New York 21 – 23 February,2010 – AKA – Times Square – Suite to be confirmed
London 25 February – 30 March,2010 – annascholz showroom London
For further information please contact darren@annascholz.com or telephone 020 8964 3040.
Time Out Over Christmas
After all the partying, far too much eating (no drinking for me), shopping and wrapping presents, I managed to get a flight out of snowy London to spend X-mas in Germany with my family. I always think of X-mas as a really long break, yet it surprises me every year that it’s over so quickly. But it was festive, cosy and lovely.
I spent most of my time with my mum and my two brothers, Tim and Jonas, with his lovely girlfriend, Corinna, and gorgeous daughters, Hazel, Sophie and Nora.
And we wish you a merry X-mas!!
Our X-mas Party
For our office X-mas party this year we went to a burlesque nightclub called Volupte. Drinks, dinner (with a live show) and disco! What a fun night we had! I think it is time to introduce my team properly….
A Last Minute Trip to Verona
I had to dash off to Verona to visit one of my dearest friends in hospital, which wasn’t very nice; but Verona is such a beautiful city and was especially pretty with all the X-mas lights up.
Alison Moyet in Concert
The festive season started on a high note with Alison Moyet’s concert in London’s Royal Festival Hall. I have known and dressed Alison for a long time. Her voice is amazing and her music really touches me.
I always love seeing her perform!
Anna Scholz for Simply Be
As you know, I also design a diffusion line for the online and catalogue retailer Simply Be. The line is called annascholz for Simply Be. We finished our presentation boards for Simply Be the other week and met with them in Manchester. They loved our new pages and sampling is storming ahead.































