Archive for the ‘Anna's diary’ Category
From February 7-9, Anna and our sales manager, Darren, headed to Düsseldorf to participate in the CPD trade fair. CPD is one of the biggest annual fashion industry trade shows in Europe. It’s always a great opportunity for Anna to reach out to new buyers and fans of her clothing as well as to catch up with old friends.
After all the partying, far too much eating (no drinking for me), shopping and wrapping presents, I managed to get a flight out of snowy London to spend X-mas in Germany with my family. I always think of X-mas as a really long break, yet it surprises me every year that it’s over so quickly. But it was festive, cosy and lovely.
I spent most of my time with my mum and my two brothers, Tim and Jonas, with his lovely girlfriend, Corinna, and gorgeous daughters, Hazel, Sophie and Nora.
And we wish you a merry X-mas!!
For our office X-mas party this year we went to a burlesque nightclub called Volupte. Drinks, dinner (with a live show) and disco! What a fun night we had! I think it is time to introduce my team properly….
I had to dash off to Verona to visit one of my dearest friends in hospital, which wasn’t very nice; but Verona is such a beautiful city and was especially pretty with all the X-mas lights up.
The festive season started on a high note with Alison Moyet’s concert in London’s Royal Festival Hall. I have known and dressed Alison for a long time. Her voice is amazing and her music really touches me.
I always love seeing her perform!
As you know, I also design a diffusion line for the online and catalogue retailer Simply Be. The line is called annascholz for Simply Be. We finished our presentation boards for Simply Be the other week and met with them in Manchester. They loved our new pages and sampling is storming ahead.
I have started a life drawing class again, which is something I really enjoyed during my college years. It is lovely to draw and focus on a model again– even if somehow I am out of practice.
I went up to Scotland at the beginning of the month to see an art exhibition by one of my very dearest friends. His work was very clever and inspiring. I am always taken aback by the beauty of Glasgow. I mean, we went to Edinburgh as well and everyone knows that Edinburgh is fantastic; but somehow I feel Glasgow gets forgotten. It’s well worth a trip.
Once one collection is finished, sales appointments are completed and the sales are entered into our production system. Then fabrics get ordered according to the sales numbers and production is organized … then we start all over again for the next season: viewing new fabric collections, meeting print designers and searching through vintage markets for the ultimate find.
Excitement arrived in the office this month with two film crews on the same day! We filmed for one popular English TV programme (sorry, can’t say which one yet; they made me sign a non-disclosure agreement — very annoying). Then we filmed the same day for a German Spiegel TV programme, which aired on the 11th of October.
The German program was made in response to Brigitte Magazine’s (one of Germany’s most popular women’s magazines) decision not to use skinny models anymore, starting in 2010… This is a huge step and a reaction to their readers complaining about increasingly emaciated-looking models and unrealistic images of women. Whereas most magazines retouch models to make them look even thinner and trimmer, Brigitte had to Photoshop their models to look curvier and healthier!
I am still surprised about the huge press reaction Mark Fast got when he used three size 12-14 models at his London Fashion Week catwalk this season. As if “bigger” models had never strutted their stuff before!
We certainly saw many new beautiful “plus size” models this month as we were casting for our Spring-Summer 2010 photo shoot. We picked Laura for the upcoming launch of our Black Label diffusion collection (more on this later). We chose Vanessa and Andrea for our White Label photo shoot.
Here’s a glimpse behind the scenes…
I went to see an interesting exhibition called MuTATE Britain (‘One Foot in the Grove’) — Ladbroke Grove, that is, in Portobello. I’d like to share it with you, check out their website: