Archive for the ‘Behind the scenes’ Category


Angela Howell – Interior designer

February 18th, 2015 4:43 pm


Anna’s friend and interior designer Angela Howell has recently launched her own website showcasing her interior design work and projects. With a background in fine art, design and styling she applies a creative approach to design for interiors.

Angela has worked on projects for publications such as Elle Decoration, Living Etc, The Sunday Times and The Observer magazines. She also finds time to teach computer-aided design at The Interior Design School in London.

Anna collaborated with Angela on her home renovation, which involved incorporating Anna’s love of bold colour, texture and pattern. Anna added inspiration from her worldwide travels, showcasing her exotic and eclectic tastes through various purchases bought from across the world. I’m sure from the pictures below you’d agree both ladies have created a luxurious and loving home.

Visit Angela’s website here and check out her amazing and creative interior design portfolio including Anna’s home




White Label Spring Summer 15 is Here

February 6th, 2015 4:24 pm


Anna takes us to all four corners of the Earth with her White Label collection for Spring Summer 2015. Appropriately named Wanderlust, let this collection help you escape the hustle and bustle of the modern world as Anna draws global inspiration from the traditional, the cultural and the vintage. We have luscious leopard prints, a cultural henna design, our exclusive Oli print and many more that adorn beautiful silks and jerseys in flattering styles.

The Anna Scholz team took off to sunny Majorca for a holiday with twist. Whilst enjoying the sunshine they shot the SS15 campaign, which I’m sure you’ll agree, looked amazing.  Our model , the lovely Gina looked fantastic in all of the outfits and we couldn’t be happier with the brochure images that were taken by Mindy Coe which you can view here.

We styled the shoot with metallic transfer tattoos by Divine Ink, which complimented the prints and styles perfectly. Cliff and his wife Sharon joined the team and everyone was thankful for her amazing cooking throughout the shoot, including the delicious stuffed peppers. Just looking at the picture makes everyone hungry in the office. Of course the holiday was all work and very little play, but we’re sure you’ll agree the images and collection look great. It certainly makes us want to travel away for the sunshine and head to the beach.

You can check out more images of their time in Majorca, by checking out the behind the scenes shots here

Keep your eyes peeled as we will be releasing Black label previews next week, but for now you can shop White Label online here.

Let us know where you are heading on holidays to and show off your Anna Scholz outfits in the sun using the hashtag #ASholidayoutfits on your Twitter, Facebook or Instagram. and we’ll share our favourites




Happy New Year from Anna Scholz

December 31st, 2014 12:13 pm






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© Anne Kroul, 2013.