Anna Scholz Blog

The studio photo shoot for the campaign imagery for Anna’s Autumn-Winter 2013 White Label collection was a big success earlier this week.

We don’t want to reveal too much, but here are just a few tantalising photos [courtesy of our intern, Anne] with more to come…(can’t promise too many more of Frida though– she’s expensive and very choosy about how her image is used!).

SAVE THE DATE: The fabulous shop Emma Plus in Brighton will be hosting its annual Anna Scholz Day on Saturday, April 27th!

A selection of styles from Anna’s Spring-Summer 2013 White and Black Label collections will be sent to the shop, so that customers will have the opportunity to try on a variety of pieces then and there.

And…(drumroll)…Anna Scholz herself will be in the store between 11 am and 3:30 pm on the day. There also will be refreshments and a prize draw.

Be sure to make the trip– it will be well worth it!

Emma Plus is located at 16 Church Street, Brighton, BN1 1RB; phone: +44 (0)1273 327240

We celebrated Anna’s birthday last week in style with an in-office party complete with yummy jammy dodgers from Bee’s Bakery.

Move over cupcakes, these handmade jammy dodgers are sure to become the next superstars of the baked goods world. Far from your usual jammy dodgers, these are extra-large and filled with whipped butter cream and raspberry jam. It’s like the taste of your childhood captured in one delicious biscuit—minus the staleness and the boredom of another tea at an aged auntie’s house. And best of all, you can customise these jammy dodgers with the words of your choice!

Bee’s Bakery also makes gorgeous custom cakes for all occasions as well as a number of other sweet treats. The Evening Standard recently named Bee’s among its top 5 biscuit makers in London!

We suggest you visit the Bee’s Bakery website and get in line for your jammy dodgers today!

Last month, Anna and Darren– our sales and production manager– traveled to New York City to show the Autumn-Winter 2013 collections.

Between appointments with buyers…

Anna Scholz showroom in NYC

Anna with Lydia of Boutique Larrieux

Anna with Dina of Gwynnie Bee

they also managed to see some friends…

Anna With Aimee Cheshire of Madison Plus

Angela O'Riley in the Fantasia print jersey sarong dress

Angela O'Riley in the Chameleon print jersey pleat tuck maxi dress

…and to engineer a totally cool photo shoot for Anna’s Autumn-Winter 2013 Black Label collection! Here are a few teasers–watch this space for more updates!

Darren and Katie, the photographer

Checking the shot

Katie does what it takes to get the shot

Anna with models, Clementine and Denise

Here are a few more photos that Anna took during British Plus-Size Fashion Weekend. You get a little taste of the catwalk, a little behind-the-scenes-peek and a much-coveted sneak preview of some of the Autumn-Winter 2013 looks!

catwalk fitting day for BPSFW and a sneak preview of the Autumn-Winter '13 collections (bottom outfit of each girl).

Olivia wearing a piece from the Autumn-Winter 2013 collection

Harriet wearing the zoology print silk maxi dress from Spring-Summer 2013

Olivia and Leila backstage at BPSFW in lovely silk pieces from the Spring-Summer '13 collection

Last Friday, Anna had a chance to mingle with model and blogger, Tanesha Awasthi, and the navabi team. Tanesha’s blog Girl With Curves was the winner of navabi’s Best Curvy Blog Award 2012. Part of her prize package was a trip to London for London Fashion Week and to meet Anna Scholz.

Tanesha said she loved meeting Anna, one of her “curvy sheroes,” and the feeling was quite mutual. As Tanesha wrote on her blog, “the morning consisted of lots of fashion chat, browsing Anna’s Spring & Fall 2013 Collections, and of course, me finding a way to get my hands on some of the clothes!”

Here are a few snaps from Girl With Curves.

Awasthi started GirlWithCurves.com as a way to express her passion for fashion. But it has since turned into a mission for change by pushing the boundaries of fashion and encouraging positive body image for women of all shapes and sizes. Her blog was ranked the #2 style blog in audience interaction on facebook, with a 65% engagement rate (Fashionbi). It was ranked the #8 fashion blog on Tumblr (measured by traffic and subscriber rates). It also was ranked #59 out of the top 100 fashion sites in the world (Technorati). Awasthi has appeared on the cover of Skorch Magazine and on Forever 21 billboards.

You also can read more about navabi’s experience during the British Plus-Size Fashion Weekend.

Our intern Katja poked a little fun at the exacting ways of Darren, our sales and production manager.

Luckily, he saw the humour in the t-shirt she made…and then made her polish his boots… We’re hoping she’ll make one for all of us!

Anna and our sales/production manager, Darren, travelled to New York City the other week to show Anna’s Spring-Summer 2013 collection to buyers. They had a hectic schedule, but luckily they also managed to have some fun along the way!

In the below photo, Anna poses with Oliver Steinhaus, her old friend and the photographer of the SS ‘13 campaign imagery, shot in Miami.

Lunch in the Meatpacking District

Darren brings some style to Times Square

Anna channels Holly Golightly on a coffee break

Thanks to the Rituals cosmetics company, models Sabina and Bara gave good face earlier this month at Anna’s photo shoot for her Autumn-Winter 2012 Black Label collection.

Rituals sponsored the shoot and helped Anna to achieve the desired effects for the models’ otherworldly doll-like looks.  We’re thrilled with the results of the shoot and how it manages to be edgy yet feminine, sweet yet mysterious.

Our hair and make-up artist, Julia Krajnakova used the following Rituals products on Bara:  Precious foundation No. 3 (with  Spf.10); concealer-cover up  No. 1; “On Fire” Magic Powder Blush and Ruby Lips lipstick in colour Mandarin.

Bara

Julia and Bara

The Rituals products Julia used on Sabina were: a customised mixture of Precious foundation Nos. 5 and 3; “Sunglow Bronze” Cheek & Eye Glow; “Pale Rose” Magic Powder Blush; “Amber Mist” single eye shadow and “Definition Sweet” long-lasting lip pencil.

Sabina

Additionally, the shoot’s photographer was Mindy Coe and the stylist was Sam Shorten.

Let us know what you think!

The White Label photo shoot for the Autumn-Winter 2012 season took place this past week, and we’re thrilled with the results. It’s glamorous and sexy with a little edge.

We don’t want to spoil too much, but thought we’d tease you with a few behind-the-scenes photos from the shoot.

The model is Whitney Thompson (winner of cycle 10 of America’s Next Top Model); the photographer is Rachell Smith and the hair and make-up guru is Julia Krajnakova.

See more photos on Anna’s facebook page. Tell us what you think!