Archive for the ‘Behind the scenes’ Category


Anna Scholz and Simply Be Bloggers event

February 21st, 2014 11:36 am


Anna and Simply Be came together last week to invite bloggers in to the studio for a bloggers event. Showcasing Anna’s Simply Be clothing and new lingerie range, and the new  Spring Summer 14 black and white label collections, the room was full of prints and colour. A high tea selection was put on with lovely canapés with edible flowers and plenty of prosseco.

Amongst the guests, we were lucky to be included in some filming by the BBC .

The event gave bloggers the chance to see the collection and even try on pieces (which everyone took advantage of.) Our bomber jacket stole the night with everyone wanting to try it on. The floral space dress and butterfly prints also caught people’s eyes. Here are pictures of the guests and a sneak preview of the collections, which are slowly making their way to the website.


All the guest gave positive feedback and both the Simply Be and the Anna Scholz team enjoyed themselves. Thank you to all that came and to Simply Be’s amazing duo Charlotte and Laura.




Happy New Year

January 6th, 2014 3:19 pm





Behind-the-Scenes Peek at the White Label AW ‘13 Photo Shoot

May 19th, 2013 10:00 am


The studio photo shoot for the campaign imagery for Anna’s Autumn-Winter 2013 White Label collection was a big success earlier this week.

We don’t want to reveal too much, but here are just a few tantalising photos [courtesy of our intern, Anne] with more to come…(can’t promise too many more of Frida though– she’s expensive and very choosy about how her image is used!).





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© Anne Kroul, 2013.