Anna Scholz Blog

I just had to share this needlepoint creation because it took me about a year and a half to finish! It’s for my stepmother. She wants one for each dog she has owned in her life. This is the Springer Spaniel and he’s called “The Viscount”. I’ve now started the Dalmation who’s called “The Aristocrat”.

Every so often while I was working on it, I’d look down and think, “Wow, I’m spending hours of my life needlepointing a dog in aristocratic clothing! What does this say about me?”

Needless to say, she was most appreciative. Luckily she does needlepoint herself, so she understands how time-consuming it is. She says never give needlepoint away to someone who doesn’t do it themselves.

–Winnie

Fans got a sneak preview of Anna’s Autumn-Winter 2012 collection last month at a special runway show in Amsterdam. The catwalk show was presented by Daphne Ooms, our agent for the Benelux region, as a forum for showcasing the plus size clothing labels she represents. Anna traveled to Amsterdam to attend the show and was thrilled with the styling of the models.

We’ve been dying to share more photos with you from the Curves in Couture show that featured Anna’s Spring-Summer 2012 White Label Collection last month. It was presented by the oranisation Models of Diversity and also benefitted The Advance Centre charity.

The fabulous Vogue Curvy blog –a favourite of Anna’s –  published some lovely photos from Anna’s catwalk show.

Our friend Em X who writes the fab blog Oh, the Places You’ll Go! joined us at the fashion show and published some great photos of her own!

To see more photos from the Curves in Couture charity fashion show, visit Oh, the Places You’ll Go! or Vogue Curvy

Last night, we had a fabulous time at the Curves in Couture Fashion Show at the Tabernacle in Notting Hill, London! It was a charity catwalk show presented by Models of Diversity, featuring plus-size designers and a diverse range of models. Also supported by the British Fashion Council, the event was  a fundraiser for The Advance Centre, a wonderful organisation that helps the families of brain-damaged children.

Anna’s Spring-Summer 2012 White Label collection looked fierce on the catwalk. The models wearing Anna’s upcoming styles included the lovely Robyn Lawley, who recently graced the cover of Italian Vogue and is the face of Anna Scholz’s White Label collection for next season. Also walking was the well-known American model, Toccara Jones, as well as the gorgeous Gina Swire, who you all know from the Anna Scholz website. All the ladies looked amazing.

Here are a few photos from the evening with more to come. Watch this space!

Models: (from left) Marlous, Harriet, Robyn, Tanya*, Zoe, Toccara, Sophie*, Anoushka

Robyn Lawley

Toccara Jones and the show's stylist, Francesca Salih; Michelle and Olivia from Models of Diversity

Anna with Velvet D'Amour; Anna with her business partner, Cliff, and his wife, Sharon

Members of the Anna Scholz team: (from left) Anna, Stefanie, Tania, Liz, Winnie

Anna with Harriet, who stars in the campaign imagery for Anna's Spring-Summer 2012 Black Label collection

Models of Diversity is a London-based non-profit organization which advocates  diversity in the fashion and marketing industries.

The Advance Centre is a teaching institute for parents with brain-damaged children. From its creation in 1996, the charity has dedicated itself to finding a way to not only advance the abilities of brain damaged children, but to actually reverse abnormalities and increase functioning.

*Tanya is the face of Anna’s Autumn-Winter 2011 White Label campaign imagery, shot in Italy; Sophie will be modeling pieces from the upcoming season on the Anna Scholz website

We’ve just had an update from our sales and production manager, Darren, who is in New York City showing Anna’s Spring-Summer 2012 collection.

He’s had a little time to see the sites, shop and enjoy the city before his appointments kick in. He sent this photo of him with a super-duper lemon zinger drink at a diner called Big Daddy’s near Union Square.

And, of course, the way Darren has arranged the collection looks amazing!

We’re loving these photographs of tattoos from Katie Ell’s exhibition entitled A Piece of My Mind. Some are humorous; some are haunting; all are meaningful.

The talented Katie Ell is the photographer behind the campaign imagery for Anna’s Black Label collection for Autumn-Winter 2011. The photo shoot for the Black Label took place in Anna’s London home. We had a lot of fun creating a 60s mod vibe with Katie.

Visit Katie Ell’s website to see more of her fabulous work.