Archive for the ‘Behind the scenes’ Category


Anna Scholz Day at Emma Plus

April 19th, 2013 2:10 pm


SAVE THE DATE: The fabulous shop Emma Plus in Brighton will be hosting its annual Anna Scholz Day on Saturday, April 27th!

A selection of styles from Anna’s Spring-Summer 2013 White and Black Label collections will be sent to the shop, so that customers will have the opportunity to try on a variety of pieces then and there.

And…(drumroll)…Anna Scholz herself will be in the store between 11 am and 3:30 pm on the day. There also will be refreshments and a prize draw.

Be sure to make the trip– it will be well worth it!

Emma Plus is located at 16 Church Street, Brighton, BN1 1RB; phone: +44 (0)1273 327240




Jammy Birthday, Anna!

April 15th, 2013 11:26 am


We celebrated Anna’s birthday last week in style with an in-office party complete with yummy jammy dodgers from Bee’s Bakery.

Move over cupcakes, these handmade jammy dodgers are sure to become the next superstars of the baked goods world. Far from your usual jammy dodgers, these are extra-large and filled with whipped butter cream and raspberry jam. It’s like the taste of your childhood captured in one delicious biscuit—minus the staleness and the boredom of another tea at an aged auntie’s house. And best of all, you can customise these jammy dodgers with the words of your choice!

Bee’s Bakery also makes gorgeous custom cakes for all occasions as well as a number of other sweet treats. The Evening Standard recently named Bee’s among its top 5 biscuit makers in London!

We suggest you visit the Bee’s Bakery website and get in line for your jammy dodgers today!




Anna in The Big Apple!

April 2nd, 2013 4:16 pm


Last month, Anna and Darren– our sales and production manager– traveled to New York City to show the Autumn-Winter 2013 collections.

Between appointments with buyers…

Anna Scholz showroom in NYC

Anna with Lydia of Boutique Larrieux

Anna with Dina of Gwynnie Bee

they also managed to see some friends…

Anna With Aimee Cheshire of Madison Plus

Angela O'Riley in the Fantasia print jersey sarong dress

Angela O'Riley in the Chameleon print jersey pleat tuck maxi dress

…and to engineer a totally cool photo shoot for Anna’s Autumn-Winter 2013 Black Label collection! Here are a few teasers–watch this space for more updates!

Darren and Katie, the photographer

Checking the shot

Katie does what it takes to get the shot

Anna with models, Clementine and Denise





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© Anne Kroul, 2013.