Archive for the ‘Behind the scenes’ Category


Anna in The Big Apple!

April 2nd, 2013 4:16 pm


Last month, Anna and Darren– our sales and production manager– traveled to New York City to show the Autumn-Winter 2013 collections.

Between appointments with buyers…

Anna Scholz showroom in NYC

Anna with Lydia of Boutique Larrieux

Anna with Dina of Gwynnie Bee

they also managed to see some friends…

Anna With Aimee Cheshire of Madison Plus

Angela O'Riley in the Fantasia print jersey sarong dress

Angela O'Riley in the Chameleon print jersey pleat tuck maxi dress

…and to engineer a totally cool photo shoot for Anna’s Autumn-Winter 2013 Black Label collection! Here are a few teasers–watch this space for more updates!

Darren and Katie, the photographer

Checking the shot

Katie does what it takes to get the shot

Anna with models, Clementine and Denise




More Snaps from British Plus-Size Fashion Week

February 23rd, 2013 4:00 pm


Here are a few more photos that Anna took during British Plus-Size Fashion Weekend. You get a little taste of the catwalk, a little behind-the-scenes-peek and a much-coveted sneak preview of some of the Autumn-Winter 2013 looks!

catwalk fitting day for BPSFW and a sneak preview of the Autumn-Winter '13 collections (bottom outfit of each girl).

Olivia wearing a piece from the Autumn-Winter 2013 collection

Harriet wearing the zoology print silk maxi dress from Spring-Summer 2013

Olivia and Leila backstage at BPSFW in lovely silk pieces from the Spring-Summer '13 collection




Anna’s Meet & Greet with Tanesha Awasthi and navabi

February 20th, 2013 4:04 pm


Last Friday, Anna had a chance to mingle with model and blogger, Tanesha Awasthi, and the navabi team. Tanesha’s blog Girl With Curves was the winner of navabi’s Best Curvy Blog Award 2012. Part of her prize package was a trip to London for London Fashion Week and to meet Anna Scholz.

Tanesha said she loved meeting Anna, one of her “curvy sheroes,” and the feeling was quite mutual. As Tanesha wrote on her blog, “the morning consisted of lots of fashion chat, browsing Anna’s Spring & Fall 2013 Collections, and of course, me finding a way to get my hands on some of the clothes!”

Here are a few snaps from Girl With Curves.

Awasthi started GirlWithCurves.com as a way to express her passion for fashion. But it has since turned into a mission for change by pushing the boundaries of fashion and encouraging positive body image for women of all shapes and sizes. Her blog was ranked the #2 style blog in audience interaction on facebook, with a 65% engagement rate (Fashionbi). It was ranked the #8 fashion blog on Tumblr (measured by traffic and subscriber rates). It also was ranked #59 out of the top 100 fashion sites in the world (Technorati). Awasthi has appeared on the cover of Skorch Magazine and on Forever 21 billboards.

You also can read more about navabi’s experience during the British Plus-Size Fashion Weekend.





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© Anne Kroul, 2013.