Archive for the ‘Behind the scenes’ Category


Jammy Birthday, Anna!

April 15th, 2013 11:26 am


We celebrated Anna’s birthday last week in style with an in-office party complete with yummy jammy dodgers from Bee’s Bakery.

Move over cupcakes, these handmade jammy dodgers are sure to become the next superstars of the baked goods world. Far from your usual jammy dodgers, these are extra-large and filled with whipped butter cream and raspberry jam. It’s like the taste of your childhood captured in one delicious biscuit—minus the staleness and the boredom of another tea at an aged auntie’s house. And best of all, you can customise these jammy dodgers with the words of your choice!

Bee’s Bakery also makes gorgeous custom cakes for all occasions as well as a number of other sweet treats. The Evening Standard recently named Bee’s among its top 5 biscuit makers in London!

We suggest you visit the Bee’s Bakery website and get in line for your jammy dodgers today!




Anna in The Big Apple!

April 2nd, 2013 4:16 pm


Last month, Anna and Darren– our sales and production manager– traveled to New York City to show the Autumn-Winter 2013 collections.

Between appointments with buyers…

Anna Scholz showroom in NYC

Anna with Lydia of Boutique Larrieux

Anna with Dina of Gwynnie Bee

they also managed to see some friends…

Anna With Aimee Cheshire of Madison Plus

Angela O'Riley in the Fantasia print jersey sarong dress

Angela O'Riley in the Chameleon print jersey pleat tuck maxi dress

…and to engineer a totally cool photo shoot for Anna’s Autumn-Winter 2013 Black Label collection! Here are a few teasers–watch this space for more updates!

Darren and Katie, the photographer

Checking the shot

Katie does what it takes to get the shot

Anna with models, Clementine and Denise




More Snaps from British Plus-Size Fashion Week

February 23rd, 2013 4:00 pm


Here are a few more photos that Anna took during British Plus-Size Fashion Weekend. You get a little taste of the catwalk, a little behind-the-scenes-peek and a much-coveted sneak preview of some of the Autumn-Winter 2013 looks!

catwalk fitting day for BPSFW and a sneak preview of the Autumn-Winter '13 collections (bottom outfit of each girl).

Olivia wearing a piece from the Autumn-Winter 2013 collection

Harriet wearing the zoology print silk maxi dress from Spring-Summer 2013

Olivia and Leila backstage at BPSFW in lovely silk pieces from the Spring-Summer '13 collection





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© Anne Kroul, 2013.