Archive for the ‘Blogs & Websites We Love’ Category

Sizing Up Britain – Taking the guess-work out of fit

June 12th, 2014 3:50 pm

One of our favourite commentators on all sorts of body issues Caryn Franklin,  is launching a new national campaign,  ‘Sizing up Britain – The Future of Fit.’ This innovative idea will empower shoppers and retailers with the use of body-mapping technology.

The national campaign will be introducing technology that addresses the issue,  (not to mention frustration) of inconsistent store sizing and help us to find fashion that works with our individual shape. Partnering up with Bodymetrics a 3D body-mapping scanner, it will record over 200 measurements of a woman’s body shape, providing “size matched garments” straight to their smart phone via an exclusive app.

This brand new sizing technology will allow retailers to match customers body shapes with their  forthcoming collections. One of the initiative’s aims will be to increase customer satisfaction as shoppers are more confident of receiving an item that fits and flatters.

In an open letter to retailers and shopping centres Caryn Franklin was quoted as saying: “I know that shoppers, especially women, are crying out for a more effective and enjoyable shopping experience when they visit your retail outlet.

“Yes wonderful clothes, exciting designs colours and textures await her, all thoughtfully merchandised and styled, in a harmonious and carefully considered environment by you, but sizing and body variables complicate the process of choosing a garment for nearly all women.”

We say ‘well done’ Caryn and we are looking forward to seeing the positive results of this exciting campaign.

You can get more information here

A Perfect 14

May 23rd, 2014 1:20 pm

The film ‘ A Perfect 14 ‘ follows the journeys of three plus-size models, Elly Mayday, Laura Wells and Kerosene Deluxe. It shows their struggles against the perception of body image which currently exists in the mainstream media.

Although the film has not been completed yet, it has already gained an exciting following with over 10,000 followers on the Facebook fan page. It seems there’s a lot of excitement surrounding this project as we all wait for an official release date.

Produced by Canadian filmmakers James Early O’Brien and Giovanna Morales Vargas, the documentary offers an unflinching look at the modelling business and its often unforgiving treatment of women with curves.

‘ A Perfect 14 ‘  also looks at the label ‘plus size’ and discusses what the term actually means? and it’s relevance in today’s society.

The trio of plus size models share personal experiences of the modelling world. The aim is to help and empower not only each other but the viewers as well and to try and change the current notions of beauty. In addition to becoming successful models they are also driven to make a positive impact in the world.

We’re certainly looking forward to watching this film and following the story of each of these beautiful women.

Visit the site HERE

Or watch the trailer HERE

The Topography of Tears

May 21st, 2014 10:44 am

The Topography of Tears is a study of 100 tears photographed through a standard light microscope by Rose –Lynn Fisher.

Rose explains ‘The project began in a period of personal change, loss, and copious tears. One day I wondered if my tears of grief would look any different from my tears of happiness – and I set out to explore them up close, using tools of science to make art and to ponder personal and aesthetic questions.’

This series includes a wide range of tears from Rose herself and others, showing tears of sorrow, frustration, rejection, happiness, tiredness and much more. Each tear shows a tiny part of someone’s history and emotion.

We found this study fascinating.  A simple concept that seems so obvious, it looks like our tears have personalities that mirror our moods. Every change of mood reflects a different formation in our tears.  We can’t believe how beautiful the images are and the patterns created, each unique to that one emotion felt at that time.

Of course there is a scientific reason behind why our tears are different. There are different types : basal (lubricating), reflex (responding to stimuli) and psychic (triggered by emotion). Each of our tears contain different substances , and the makeup of these depend on what type of tear is produced. For example, our emotional tears contain the neurotransmitter leucine enkephalin, which is a natural painkiller that the body releases to relieve stress, but tears caused by the same reason might look different once they have crystallized. “There are so many variables — there’s the chemistry, the viscosity, the setting, the evaporation rate and the settings of the microscope,” Fisher said.


© Anne Kroul, 2013.