Archive for the ‘News’ Category


July 15th, 2014 4:48 pm

We’re really thrilled to announce the launch of Anna’s very first collection collaboration with the German brand Sheego.

‘ANNA SCHOLZ for SHEEGO ‘ was unveiled at the ‘ Curvy is Sexy ‘ show during last week’s Berlin Fashion Week.  A full house of press , bloggers , camera crews and local fashionista’s, as well as a few dignitaries [ including a very proud Anna’s mum ] were present to see the collection in the flesh and on the catwalk for the very first time.

The amazing Laura Wells can be seen modelling some of the new styles in these just released official images. She was joined on the catwalk by the celebrity model Hayley Hasselhoff.

The reaction from the audience was fantastic, everyone loved the collection and there was almost as much clapping , cheering and whistling as the night before when Germany beat Brazil in the World Cup [ Berlin was a great place to be last week ]

Anna loved developing this new range, offering her unique signature style and prints  for a whole new audience to love.  Amongst the pieces that were shown on the catwalk that night were an amazing fire print pleat dress and a magical star print tunic, not forgetting Anna’s favourite , the gorgeous Leopard print maxi dress.

The first five pieces from the collection have now been officially launched  on the Sheego website and you can purchase these items by clicking here.

Check out our Facebook here to watch videos from the show.

Anna Scholz and The Haven Charity – Your must have Summer dress

June 25th, 2014 4:41 pm

La Perla’s mannequin drama

May 15th, 2014 2:34 pm

The lingerie brand La Perla has caused a media storm this week, by displaying a mannequin with visible ribs in one of their New York stores. Twitter user Michael Rudoy shared the photo below with the brands twitter account captioned “How does La Perla, think visible ribs on a mannequin is OK?”

Several other people spoke up through various social media sites, labelling the brand “irresponsible”, “awful” and “gross”. A hashtag campaign #NotBuyingIt also started trending worldwide.

La Perla’s social media team were quick to respond, and said via a tweet that an internal investigation was underway. Yesterday the brand released a statement, also via Twitter, confirming the mannequin had been removed, “and will not be used again by any La Perla boutique. We are in the process of redesigning all La Perla stores with a new concept image and the mannequins that are currently displayed in our U.S. stores will no longer be used.”


© Anne Kroul, 2013.