Archive for the ‘We're Loving...’ Category


#imEnough

September 23rd, 2014 3:30 pm


An all-female American girl group called ‘The Mrs’ recently asked woman from across the USA ‘how do you feel when you look in the mirror?’ Shocked with the answer they devised a plan to change their opinions.

Creating a ‘magic mirror’, each person was able to look at their own reflections and judge on a touch screen scale how they felt about themselves.  As if by magic, band members were heard telling the person in front of the glass how beautiful they really were.

The idea was to replace the negative voice in their head with a more positive one, and invite woman to look in the mirror with love and appreciation not only for their looks, but the many other aspects of their beauty.

As the video shows some woman had a more personal message, with family member’s videos being projected through the glass, to show the woman standing in front how much she was valued and loved. The aim of this was for the person to look past how they look and to see in the reflection how brave, unselfish, how strong and generous they were, by seeing themselves through the eyes of others.

We thought the video was incredibly touching and inspiring. Watch the video below (warning you may need tissues.)




Introducing the Ikea Bookbook

September 4th, 2014 2:51 pm


Ikea are pretty initiative when it comes to what they do, and this advertisement approach had us all in stiches here in the office.

Using apple’s outline for their over the top product commercials, Ikea have spun it on its head by presenting their A/W 14 Catalogue as some sort of technologic device.

As Jörgen Eghammer, also known as Chief Design Güru explains, the catalogue is not a digital book or even an e-book but it’s the Bookbook.

No need for power cables or waiting around for the pictures to load. Everything’s there right in front of you in an instant.

We are all sold and will be visiting our local Ikea store to pick one up this weekend.




Horst: Photographer of Style

August 29th, 2014 4:09 pm



In an extraordinary career spanning over 60 years Horst P has captured images that have graced the pages of worldwide fashion bible Vogue that transcend fashion and time.

This autumn the V&A are celebrating his work by holding an exhibition entitled ‘Horst: Photographer of Style’.

Born in Germany, Horst became internationally recognised having worked predominantly in Paris and New York. Although he is most known for his fashion photography, he is also recognised for his images of interior architecture and he is especially noted for his photos of plants and environmental portraits.

The exhibition will include one of his most famous photographs.  ‘the Mainbocher Corset.’ This iconic photo has influenced the likes of fashion designer Donna Karan and pop star Madonna. If you look closely at the video for the hit song ‘Vogue’ in which Madonna pays homage to Hollywood actresses of the golden film era such as Rita Hayworth, Greta Garbo and Joan Crawford ( stars that Horst had famously photographed ) you will find Madonna dressed in a back-lacing corset which was directly influenced by the Horst image‘

Horst’s work frequently reflects his interests, especially with surrealism and his regard of the ancient Greek ideal of physical beauty.

The V&A are displaying a huge collection of prints, drawings, notebooks, scrapbooks and letters that Horst had carefully preserved throughout his life, alongside thousands of prints from the archives of Condé Nast.

Because the V&A has such a fine costume archive, there will also be haute couture frocks on display from leading couturiers whom Horst counted as his friends and collaborators. Designs from Coco Chanel and Elsa Schiaparelli will be featured in the exhibition.

The exhibition is running from 6th September





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© Anne Kroul, 2013.