Posts Tagged ‘Aimee Cheshire’

Hey Gorgeous – Interview with Aimee Cheshire and Anna Scholz

March 13th, 2015 12:36 pm

If you didn’t know, ‘Hey gorgeous’ are one of our whole sale stockists in America. Currently only selling online, the brands president Aimee Cheshire met with Anna to get to the ins and outs of Anna Scholz the brand. Read about Anna’s inspiration behind the collections and how Anna Scholz became the well known and loved Luxury Plus size brand it is today.

You can read the full interview here, or you can visit and shop the website here.

Great Style Tips From Amy at Madison Plus

May 3rd, 2012 3:27 pm

Our friend Aimee Cheshire is featured in the May issue of MORE Magazine. Aimee is the founder of the successful retail website and blog, Madison Plus.

As a businesswoman and fashion expert, Aimee shares some great tips for dressing your curves. Here are a few highlights:

Get Your Clothes Tailored. A good seamstress can make alterations exactly where you need them most. Hem skirts and dresses to fall at the slimmest part of your leg (which is never mid calf). Hem wide-leg pants a little on the long side, to lengthen your leg.

Adjust Your Purse Strap. Don’t let your bag hit you at the widest part of your body (for many of us its our hips). That will only add girth. Instead, let it fall to waist height or just above. Either buy bags with adjustable straps or have the bag professionally altered.

Play With Proportions. Loose clothes on top and bottom will drown out your figure. Pair one piece that’s generously cut with a snugger mate; for example, a wide leg pant with a more fitted blouse, or skinny jeans with a tunic top

Read more on the Queen Grace blog

See Anna’s Q&A session with Aimee


© Anne Kroul, 2013.