Anna Scholz Blog

Last month, Anna and Darren– our sales and production manager– traveled to New York City to show the Autumn-Winter 2013 collections.

Between appointments with buyers…

Anna Scholz showroom in NYC

Anna with Lydia of Boutique Larrieux

Anna with Dina of Gwynnie Bee

they also managed to see some friends…

Anna With Aimee Cheshire of Madison Plus

Angela O'Riley in the Fantasia print jersey sarong dress

Angela O'Riley in the Chameleon print jersey pleat tuck maxi dress

…and to engineer a totally cool photo shoot for Anna’s Autumn-Winter 2013 Black Label collection! Here are a few teasers–watch this space for more updates!

Darren and Katie, the photographer

Checking the shot

Katie does what it takes to get the shot

Anna with models, Clementine and Denise

Thanks to the Rituals cosmetics company, models Sabina and Bara gave good face earlier this month at Anna’s photo shoot for her Autumn-Winter 2012 Black Label collection.

Rituals sponsored the shoot and helped Anna to achieve the desired effects for the models’ otherworldly doll-like looks.  We’re thrilled with the results of the shoot and how it manages to be edgy yet feminine, sweet yet mysterious.

Our hair and make-up artist, Julia Krajnakova used the following Rituals products on Bara:  Precious foundation No. 3 (with  Spf.10); concealer-cover up  No. 1; “On Fire” Magic Powder Blush and Ruby Lips lipstick in colour Mandarin.

Bara

Julia and Bara

The Rituals products Julia used on Sabina were: a customised mixture of Precious foundation Nos. 5 and 3; “Sunglow Bronze” Cheek & Eye Glow; “Pale Rose” Magic Powder Blush; “Amber Mist” single eye shadow and “Definition Sweet” long-lasting lip pencil.

Sabina

Additionally, the shoot’s photographer was Mindy Coe and the stylist was Sam Shorten.

Let us know what you think!

Hold onto your hats: a selection from Anna’s Spring-Summer 2011 collection is set to go live on her website on Tuesday, February8!

Pieces from both the White Label and Black Label collections will be available with more to come over the following weeks.

Anna’s latest  White Label collection brings the lush glamour of the tropics to everyday life with a “Bird of Paradise” theme. Bright colours and fine details conjure romantic, sun-drenched locales.

Bird of Paradise

Anna’s latest Black Label collection goes for a “Pretty Playful” theme by teaming whimsical with edgy in slick interpretations of the latest trends. On-trend prints, striking cuts and quirky embellishments are the name of the game.

Pretty Playful

We hope you love the new collection as much as we do! Get your shop on now at www.annascholz.com

This is a really funny video on Spine TV for the cooking show Bitchin In the Kitchen, which shows you how to make “real food for real people.” It is hosted by the gorgeous Naomi Shimada, who is the model for Anna’s Spring-Summer 2011 Black Label photo campaign. Watch, laugh, learn how to make killer mac and cheese!

Naomi also has a fab blog.