Posts Tagged ‘designer plus size clothing’


Let’s get physical with ALDA

January 28th, 2015 4:55 pm


When Ford Models took the decision to close its plus size division in the Summer of 2013, five of its former models decided to get together and form a collaboration to represent and show beauty without barriers.

In a very short period of time, the group have made waves (literally) in the industry , naming themselves the appropriate ALDA (which means “wave” in Icelandic.) Co-founders Ashley Graham, Inga Eiriksdottir, Julie Henderson, Marquita Pring, and Danielle Redman say they’re staying “ahead of the curve by embracing their curves.”  Since ALDA formed, not only have the models signed to the IMG model agency, but they have been sent to regular-size castings on numerous occasions. Three of the models appeared in the ground breaking VOGUE shoot from 2014. Ashley Graham has appeared on the cover of Elle Quebec and all of the women are continuing to pave the way for plus models everywhere.

The February issue of BUST magazine stars all five models in a photo shoot that can only be described as refreshing and inspiring. The 10-page “Let’s Get Physical” editorial is full of the gorgeous plus-size models being active and exuding confidence and body positivity.  Graham says, “What ALDA wants to do is change the perception of what beauty is, whether that’s a different age, a different race, or a different size. Changing what’s going on in fashion is going to end up changing the world.”

All bodies are different and it’s pretty amazing to see how that is represented in the pages of a magazine like BUST. It’s wonderfully encouraging to see such strong women use their bodies and minds to influence how other women see themselves, and maybe , just maybe they are even changing the way the media perceive women’s body shapes ??




This Girl Can

January 19th, 2015 5:03 pm


Sport England has created a national campaign entitled ‘This Girl Can’, which celebrates active women of all shapes, sizes, abilities and ethnicity. These women are doing their thing no matter how well they do it, how they look or even how red and sweaty their faces get.

This inspiring campaign is here to hopefully encourage women to wiggle and jiggle, move, and prove that the fear of judgement is a barrier that can be overcome.

It is refreshing to see an advert that is aimed at women, to encourage them to get active and fit for all the right reasons instead of trying to alter their body image dramatically and dangerously. The video below is inspirational, motivational and representative of every girl that is active up and down the UK. Its aim is not just about weight loss or crazy dieting techniques- as it proves , it’s about sweating it out, exercising without judgement and having fun with it whilst getting strong and fit.

The video was only published on 12 January and it’s already had over 2 million views on YouTube proving just how powerful this message really is.

Any woman can set her own goals and challenge herself whether her thing is Zumba, Netball, Running or Yoga. We believe, as well as This Girl Can that it’s about having fun and maintaining a positive and healthy attitude towards sport and your body image. Nothing should ever be about how to simply achieve a narrow beauty standard that is classed as the norm in today’s society. It finally seems like more people in positions of influence and power are realising this. We fully support this brilliant campaign and can’t wait to see more.




Miniature Golden Globe looks

January 16th, 2015 4:58 pm


A New York photographer who recreates Hollywoods red carpet best dressed, using toddlers in miniature outfits has worked her magic on this year’s Golden Globes.

The artist Tricia Messeroux picked the best dressed looks from Sunday evening’s star-studded ceremony and selected an adorable cast of children to don replica outfits and mimic their red carpet poses.

Stars such as George Clooney and this new wife Amal Alamuddin, Kelly Osbourne, Jennifer Aniston and Emma Stone were all replicated for the shoot. We can’t get over how adorable each child looks

Tricia has re-created looks from several red carpet events which can be seen on her website http://toddlewood.com/





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© Anne Kroul, 2013.