Posts Tagged ‘designer plus size’


White Label Spring Summer 15 is Here

February 6th, 2015 4:24 pm


Anna takes us to all four corners of the Earth with her White Label collection for Spring Summer 2015. Appropriately named Wanderlust, let this collection help you escape the hustle and bustle of the modern world as Anna draws global inspiration from the traditional, the cultural and the vintage. We have luscious leopard prints, a cultural henna design, our exclusive Oli print and many more that adorn beautiful silks and jerseys in flattering styles.

The Anna Scholz team took off to sunny Majorca for a holiday with twist. Whilst enjoying the sunshine they shot the SS15 campaign, which I’m sure you’ll agree, looked amazing.  Our model , the lovely Gina looked fantastic in all of the outfits and we couldn’t be happier with the brochure images that were taken by Mindy Coe which you can view here.

We styled the shoot with metallic transfer tattoos by Divine Ink, which complimented the prints and styles perfectly. Cliff and his wife Sharon joined the team and everyone was thankful for her amazing cooking throughout the shoot, including the delicious stuffed peppers. Just looking at the picture makes everyone hungry in the office. Of course the holiday was all work and very little play, but we’re sure you’ll agree the images and collection look great. It certainly makes us want to travel away for the sunshine and head to the beach.

You can check out more images of their time in Majorca, by checking out the behind the scenes shots here

Keep your eyes peeled as we will be releasing Black label previews next week, but for now you can shop White Label online here.

Let us know where you are heading on holidays to and show off your Anna Scholz outfits in the sun using the hashtag #ASholidayoutfits on your Twitter, Facebook or Instagram. and we’ll share our favourites




Let’s get physical with ALDA

January 28th, 2015 4:55 pm


When Ford Models took the decision to close its plus size division in the Summer of 2013, five of its former models decided to get together and form a collaboration to represent and show beauty without barriers.

In a very short period of time, the group have made waves (literally) in the industry , naming themselves the appropriate ALDA (which means “wave” in Icelandic.) Co-founders Ashley Graham, Inga Eiriksdottir, Julie Henderson, Marquita Pring, and Danielle Redman say they’re staying “ahead of the curve by embracing their curves.”  Since ALDA formed, not only have the models signed to the IMG model agency, but they have been sent to regular-size castings on numerous occasions. Three of the models appeared in the ground breaking VOGUE shoot from 2014. Ashley Graham has appeared on the cover of Elle Quebec and all of the women are continuing to pave the way for plus models everywhere.

The February issue of BUST magazine stars all five models in a photo shoot that can only be described as refreshing and inspiring. The 10-page “Let’s Get Physical” editorial is full of the gorgeous plus-size models being active and exuding confidence and body positivity.  Graham says, “What ALDA wants to do is change the perception of what beauty is, whether that’s a different age, a different race, or a different size. Changing what’s going on in fashion is going to end up changing the world.”

All bodies are different and it’s pretty amazing to see how that is represented in the pages of a magazine like BUST. It’s wonderfully encouraging to see such strong women use their bodies and minds to influence how other women see themselves, and maybe , just maybe they are even changing the way the media perceive women’s body shapes ??




This Girl Can

January 19th, 2015 5:03 pm


Sport England has created a national campaign entitled ‘This Girl Can’, which celebrates active women of all shapes, sizes, abilities and ethnicity. These women are doing their thing no matter how well they do it, how they look or even how red and sweaty their faces get.

This inspiring campaign is here to hopefully encourage women to wiggle and jiggle, move, and prove that the fear of judgement is a barrier that can be overcome.

It is refreshing to see an advert that is aimed at women, to encourage them to get active and fit for all the right reasons instead of trying to alter their body image dramatically and dangerously. The video below is inspirational, motivational and representative of every girl that is active up and down the UK. Its aim is not just about weight loss or crazy dieting techniques- as it proves , it’s about sweating it out, exercising without judgement and having fun with it whilst getting strong and fit.

The video was only published on 12 January and it’s already had over 2 million views on YouTube proving just how powerful this message really is.

Any woman can set her own goals and challenge herself whether her thing is Zumba, Netball, Running or Yoga. We believe, as well as This Girl Can that it’s about having fun and maintaining a positive and healthy attitude towards sport and your body image. Nothing should ever be about how to simply achieve a narrow beauty standard that is classed as the norm in today’s society. It finally seems like more people in positions of influence and power are realising this. We fully support this brilliant campaign and can’t wait to see more.





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© Anne Kroul, 2013.