When Ford Models took the decision to close its plus size division in the Summer of 2013, five of its former models decided to get together and form a collaboration to represent and show beauty without barriers.
In a very short period of time, the group have made waves (literally) in the industry , naming themselves the appropriate ALDA (which means “wave” in Icelandic.) Co-founders Ashley Graham, Inga Eiriksdottir, Julie Henderson, Marquita Pring, and Danielle Redman say they’re staying “ahead of the curve by embracing their curves.” Since ALDA formed, not only have the models signed to the IMG model agency, but they have been sent to regular-size castings on numerous occasions. Three of the models appeared in the ground breaking VOGUE shoot from 2014. Ashley Graham has appeared on the cover of Elle Quebec and all of the women are continuing to pave the way for plus models everywhere.
The February issue of BUST magazine stars all five models in a photo shoot that can only be described as refreshing and inspiring. The 10-page “Let’s Get Physical” editorial is full of the gorgeous plus-size models being active and exuding confidence and body positivity. Graham says, “What ALDA wants to do is change the perception of what beauty is, whether that’s a different age, a different race, or a different size. Changing what’s going on in fashion is going to end up changing the world.”
All bodies are different and it’s pretty amazing to see how that is represented in the pages of a magazine like BUST. It’s wonderfully encouraging to see such strong women use their bodies and minds to influence how other women see themselves, and maybe , just maybe they are even changing the way the media perceive women’s body shapes ??