Posts Tagged ‘new collection’


White Label Spring Summer 15 is Here

February 6th, 2015 4:24 pm


Anna takes us to all four corners of the Earth with her White Label collection for Spring Summer 2015. Appropriately named Wanderlust, let this collection help you escape the hustle and bustle of the modern world as Anna draws global inspiration from the traditional, the cultural and the vintage. We have luscious leopard prints, a cultural henna design, our exclusive Oli print and many more that adorn beautiful silks and jerseys in flattering styles.

The Anna Scholz team took off to sunny Majorca for a holiday with twist. Whilst enjoying the sunshine they shot the SS15 campaign, which I’m sure you’ll agree, looked amazing.  Our model , the lovely Gina looked fantastic in all of the outfits and we couldn’t be happier with the brochure images that were taken by Mindy Coe which you can view here.

We styled the shoot with metallic transfer tattoos by Divine Ink, which complimented the prints and styles perfectly. Cliff and his wife Sharon joined the team and everyone was thankful for her amazing cooking throughout the shoot, including the delicious stuffed peppers. Just looking at the picture makes everyone hungry in the office. Of course the holiday was all work and very little play, but we’re sure you’ll agree the images and collection look great. It certainly makes us want to travel away for the sunshine and head to the beach.

You can check out more images of their time in Majorca, by checking out the behind the scenes shots here

Keep your eyes peeled as we will be releasing Black label previews next week, but for now you can shop White Label online here.

Let us know where you are heading on holidays to and show off your Anna Scholz outfits in the sun using the hashtag #ASholidayoutfits on your Twitter, Facebook or Instagram. and we’ll share our favourites




Finding the Perfect Dress

September 23rd, 2011 9:00 am


The second installment of Emma’s blog review of Anna’s Autumn-Winter 2011 collection is up.

Emma’s blog, Oh, the Places You’ll Go is chock-full of ideas, advice and her experiences as a veteran fashionista. It’s one of our favourites here at the studio.

Emma fell in love with Anna’s check print double silk cowl neck dress.

This is what I would almost classify as THE DRESS of the current collection…When I put it on, it immediately felt good and right and feminine.

… I felt lovely in the double silk fabric and it also made me feel confident and held… That may seem like a funny word, held. But what I mean, is that I felt like this dress was made specifically for me – as opposed to being made for plus-size women, generally. I felt like this dress was literally made to hold on to MY body – it feels unique and special and designed with my curves in mind. That’s amazing and it says loads about how Anna designs.

Emma also felt right at home in the stained glass print digital jersey ¾ sleeve V dress.

I adore the muddied colours and to me, it looks almost like a jewel colour painting that someone has spilled water across. … I put this on and felt sexy. Feminine. READY for the world.

Anna’s jersey material is of such a high quality, it feels soft and supple against the skin. I seriously love this fabric and I think it works so well for my (or your!!) plus sized figure.

To read more of Emma’s Anna reviews and more of her fashion views, visit her blog, Oh, the Places You’ll Go. There is plenty to sink your teeth into!




Anna in the Big Apple

September 20th, 2011 9:00 am


We’ve just had an update from our sales and production manager, Darren, who is in New York City showing Anna’s Spring-Summer 2012 collection.

He’s had a little time to see the sites, shop and enjoy the city before his appointments kick in. He sent this photo of him with a super-duper lemon zinger drink at a diner called Big Daddy’s near Union Square.

And, of course, the way Darren has arranged the collection looks amazing!





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© Anne Kroul, 2013.