Posts Tagged ‘plus models’


In the press: Ellements Magazine

April 20th, 2015 3:10 pm


Our gold sequin jacquard dress was spotted in the recent issue of magazine  Ellements. The editoral shoot had slight circus feel and we love how both the whole shoot and model looked. Shine bright in this shimmering gold and silver dress for any occasion. We especially love this for a night out with cocktails and the girls.

You can check out all the latest press on on our website here




#ImNoAngel

April 7th, 2015 3:33 pm


Last Year Victoria’s Secret produced an advertising campaign that featured one specific body type which they called ‘the perfect body.’  The campaign slogan was changed soon after launch when a petition consisting of more than 30,000 signees called for the brand to apologise for its body shaming message.

5 months down the line and Lane Bryant have created their own campaign, taking just a little dig at Victoria’s Secret. The #imnoangel commercial features models Ashley Graham, Marquita Pring, Candice Huffine amongst others , wearing  Lane Bryant’s exclusive bra collection Cacique. In the video below the models define “sexy” in numerous ways during the ad. Lane Bryant are  using social media to further challenge conventional beauty standards and are encouraging members of the public to do the same by hash tagging posts with #ImNoAngel.

The #ImNoAngel hashtag campaign joins the ever growing debate regarding the term “plus-size.”  We recently posted an article about Ajay Rochester’s trending phrase; #DropThePlus.  You can read all about it here, whilst model and activist Tess Holliday (Munster) started the #EffYourBeautyStandards movement which has gone from strength to strength. The two hashtags both contribute to the ongoing conversation regarding fair representation of different body shapes in the world of fashion and the media.

The #ImNoAngel hashtag is gaining a great following on both Twitter and Instagram, as women express their support for Lane Bryant’s message of diversity. Lane Bryant CEO and President Linda Heasley said in a statement “Our ‘#ImNoAngel’ campaign is designed to empower ALL women to love every part of herself. Lane Bryant firmly believes that she is sexy and we want to encourage her to confidently show it, in her own way.”




Do Plus Size models Sell more??

March 24th, 2015 4:28 pm


Attention shoppers! Adore me, a New-York based lingerie company has found that plus size brunette models are more likely to sell their underwear than slimmer and blonde models.

Consumer responses to the companies first national advertising TV spot in America in January this year produced some amazing results. The three different TV adverts featured one using blonde models, another brunette models and the third one a plus-size brunette model.  They then applied a common marketing strategy called A/B testing to these adverts. This is where consumers are shown different ads in order to measure their buying habits and preferences.

The result was that the plus-size brunette model generated four times as many sales as the advert featuring blonde models. But more than just the size of the model, they found that hair colour also influenced the sale of their product. They also found the ad that performed best overall featured multiple brunette models, none of whom had actually been photo shopped. All of this going against the normal images that the fashion industry transmit to the public.

“Brunettes overall sell better than blondes… Our customers — and women in general — prefer brunettes when it comes to purchasing lingerie. It’s what we’ve seen,”  said the founder of Adore me Hermand-Waiche. He continued to say “There’s an overall mentality that you have to be super skinny… We are showing that we offer lingerie for everyone. Unlike other leading lingerie brands, Adore Me believes every woman, at every dress size, deserves fashionable lingerie that makes her feel sexy, confident and beautiful. That’s why our styles range from sizes 30A-44G – a size range twice more inclusive than any of our competition.”

“We very proudly feature our stunning plus-size model in many of our campaigns, including our recent national TV ad campaign. We were happy to see that featuring a plus size model in an ad quadrupled sales. The amount and quality of traffic clearly showed that plus size models resonate with women of all sizes and boost sales across the board, and not just in the plus-size line.”

It would seem consumers are becoming a lot savvier, and appear to purchase when they can relate to the model shown in the desired product.  In this case, for the sales of lingerie bigger is better and brunettes may just actually have more fun (or sell more products at least.)





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© Anne Kroul, 2013.