Anna Scholz Blog

We’re already fans of Dove’s “Real Beauty” campaign which started in 2004 and makes use of real women with real bodies as models. The campaign showcases Dove products, but it also works to boost women’s self-esteem.

Dove’s latest campaign, “The Ad Makeover,” combats the negative advertisements women are confronted with every day. Specifically, Dove targets those annoying, ubiquitous ads that pop up on the side of your computer screen that scream at you about your “jelly rolls” or “muffin tops”.  Dove invites women to go online and create alternative, empowering ads.

As a result, women will be able to see colourful, positive body-image ads alongside their profiles.

Watch the video above and visit Facebook.com to see more. Read more at huffingtonpost.com

In related news, a recent study discovered that actively engaging in negative talk about one’s body causes a definite increase in depression over time. This study inspired a writer at Styleist.com to start an “I Promise To Stop Saying Negative Things About My Body Jar”. Any time someone made a negative body comment in the office about, they were fined $1, with proceeds going to Girls Inc.

“I am a huge fan of Anna,” wrote Line Marie.  “I just love this purple dress.”

Muse modeling agency posted this hot promotional video on YouTube.
It features the agency’s amazing curvy models posing for the camera, and includes Harriet Coleman, who is the model for Anna’s Spring-Summer 2012 Black Label campaign imagery.

…in her feather print belted shirt dress from the Spring-Summer 2012 Black Label collection.

She wore it into the office yesterday and we just had to share!

We’re loving the YouTube fashion program “Big Girl in a Skinny World” based on the beloved Marie Claire magazine column of the same name written by Nicolette Mason.

Marcy Guevara hosts the YouTube show which will definitely be featuring some of Anna’s clothes in the near future. Guevara describes herself as “a curvy girl obsessed with looking and feeling fabulous in a world where it seems like fashion only caters to skinny women.”

The show promises to “change your fashion attitude” as Guevara pulls together some of her “best fashion tips and the world’s most knowledgeable experts to help you look and feel amazing every day, on every occasion. ”

This first installment is called “Plus-Size Fashion Inspiration from Style Icons and Celebrities”.

Tell us what you think of it!

We were very excited to catch a couple of Anna’s dresses featured recently in episode 2 of the BBC series The Syndicate.

Anna’s snake print jersey gathered dress is part of a scene where Denise, played by actress Lorraine Bruce, goes on a huge shopping spree after winning the lottery. Denise later wears Anna’s velvet jersey pleat dress to a party.

This dress is my new best friend.  It’s perfect for the day or evening.

This is my first ever purchase from Anna Scholz, and I love it! I wore it to work for our exhibition opening.

Cassandra has won a £100 shopping voucher for use on www.annascholz.com!

Customers: we invite you to submit your photos now for the photo contest for the next month. Send us snaps of you in your favourite Anna Scholz looks for publication on our blog, and you’ll be entered to win a £100 online shopping voucher. Whether you’re just hanging out or out on the town, we’d love to see how you lend your personal flavour to Anna’s clothes.

Just e-mail your photo to info@annascholz.com

In the city of Matehuala, Mexico, in the northern state of San Luís Potosí on the high plateau of the Huasteca Potosina, a small team from Vice Magazine discovered a daring, swaggering subculture of rodeo dancers who enjoy extreme pointiness in their foot wear.

Martín Hernandez Rodriguez (red shirt), Saul Nicolás Coronado (black shirt), and Gabriel Rodriguez Flores (white shirt) are a dance crew from Buenavista.

Fans of this botas vaqueras exóticas phenomenon customise their boots, some of which have been known to measure upward of  5 feet. The boots are further pimped with paint, glitter, LED lights, bits of hardware, mirrors or sequins.

Various cowboy venues in Matehuala, host dance-offs to music known as tribal guarachero. The music is described as “a combination of thumpy house music, ancient Hispanic chants and flute work, and Colombian dance songs known as cumbia.” Pointy-toed participants in these dance contests spend ages  choreographing intricate footwork routines and creating original outfits out of fabric and paint. At these events, there usually are pointy boot contests as well. The prize may only be a bottle of whiskey or the prestige of winning, but pointy boot designers and wearers are devoted and serious.

Gustavo, 11, and Carlos Mendoza, 15, are known as Los Hermanos. They took second place in the dance contest finals.

Though the Vice team found the subculture to be flourishing in Matehuala, there is some disagreement on its origins. For example, Gabriel Amaro Barajas, aka Minri, insisted that his crew, Barrio Apache Hyphy, started the trend—not in Matahuala but in the small neighboring community of Zaragoza de Solís.

See original article on Vice.com. Words by Esteban Sheridan Cardenas. Photos by Edith Valle.