Anna Scholz Blog

Fans got a sneak preview of Anna’s Autumn-Winter 2012 collection last month at a special runway show in Amsterdam. The catwalk show was presented by Daphne Ooms, our agent for the Benelux region, as a forum for showcasing the plus size clothing labels she represents. Anna traveled to Amsterdam to attend the show and was thrilled with the styling of the models.

OK, so Anna wasn’t really there, but her dress was…and, thus, her spirit was.

Last month, the blog The Curvy Fashionista celebrated its third birthday with a 3-Year blogiversary celebration in LA. The Curvy Fashionista is run by Marie Denee whose motto is “Curvy Confident Chic”.

Danielle Line, who is a plus model, fit model and fashion consultant, looked amazing in Anna’s velvet jersey pleat dress.

The event was mega, with a red carpet, fine dining, prize give-aways and lots of fun!

We’re loving this new online magazine, Vol.Up.2, published by Velvet d’Amour, who is the Editor, Creator, Art Director and Photographer (as well as being a good friend of Anna’s). The theme of this edition of the magazine is “Ecstasy”. The numerous editorials in the magazine celebrate not only the sex appeal of the curvier figure, but all kinds beauty in non-”mainstream” packaging.

Anna did a sexy photo shoot at her house with Velvet for the issue:

Some of Anna’s designs also were featured in an editorial entitled “Rock The Boat”:

See more of Vol.Up.2

My daytime New Year’s Eve outfit– cashmere dress. Makes me feel like a woman and sexy. xxxxx

This past Saturday, Anna Schlolz was pleased to host a fashion preview for the Plus London Two blogger conference.

Plus London Two was organised by Clare Marchant-Williams in order to bring together “fatshion” bloggers from the UK and Europe so that they could meet and share ideas. Their busy itinerary included an afternoon with Anna Scholz, trying on the Spring-Summer 2012 collection and meeting the designer herself.

We all had a great time modeling clothes, eating cupcakes and gabbing. As ever, it was great fun to see these ultra fashionable women modeling Anna’s latest looks.

There also was a Q&A session with Anna where all the bloggers were able to discuss the plus size fashion industry and to ask Anna questions.

mingling

Q&A with Anna

Q&A

With Anna's Goody Bags

Watch this space for more photos from the event and for links to the attendees’ blogs!

Our friend Em, who writes the fashion blog for curvy girls called Oh, The Places You’ll Go!, stopped by the studio for a catch-up and to try on a few of her favourite pieces from Anna’s current collection.

She graciously allowed us to take her photo. We think Em’s got great curves and great style (though she wasn’t thrilled about the hiking boot, but she’d injured her foot) and thought our readers would enjoy seeing how she rocks these hot dresses. You know we’re always going on about how it’s nice to see an outfit on more than one model to get a real feel for how it looks and changes on different bodies. That’s why– when we can– we like to share photos with you of our customers and ourselves wearing Anna’s clothes.

On the left is Anna’s fuchsia peacock print jersey gathered panel dress and on the left is the studded jersey pleat dress.

Check out more of Em’s fashion tips on her blog: Oh, The Places You’ll Go!

We spend so much time at work, it’s inevitable that our style rubs off on and gets influenced by our colleagues. You know how it goes: you admire and copy a dress a co-worker wears; or you both happen upon the same website that’s having an amazing sale and decide to combine your orders to save on shipping…well, it’s certainly happend to us here at Anna Scholz.

Plus, we all have such fun wearing Anna’s great clothes that — more than once– two people have the exact same flash of outfit inspiration and …voilà! Double trouble!

Winnie and Anna sporting check print jersey

We happened upon this amusing tumblr called I Like Looking Like Other People (though that title doesn’t really seem to hit the mark of this particular phenomenon) which documents cases of co-workers caught wearing the same ensembles. These photos are a hoot, because you can feel the closeness between the people and it’s funny to see all of their work environments in the backgrounds.

Has this happened to you? See more twin photos!

“Here is my friend Fiona and I ready to head out to Oaks Day, the official ladies day of the Melbourne Spring Racing Carnival,” Nicole wrote us. “Wanted to be big bold and beautiful so teamed my amazing Anna Scholz silk dress with  yellow customised accessories.”

Experience what it’s like to work in the exciting world of designer plus-size fashion at annascholz Ltd.

We welcome work placements to our team for periods of three to six months. The placement tasks consist of but are not limited to assisting with web shop orders and stock maintenance as well as some pattern work, garment cutting and the finishing of showroom samples. Other various jobs may include writing for the company blog, assisting at photo shoots, assisting the sales and production manager, editing and touching up photographs and helping to create our weekly e-mails to customers. Work placements also have the opportunity to work on design and trend research projects with feedback from Anna herself.

Applicants should have PC skills and a familiarity with sewing, pattern cutting and drawing. Foreign language skills are welcome.

We are looking for students to join our team from January 2012 onwards.

If you are interested please send your CV and application stating your preferred start date and length of placement to stefanie@annascholz.com or:

Stefanie Agternkamp

annascholz Ltd

The Chandelier Building

Unit 0.2

8 Scrubs Lane

London NW10 6RB

United Kingdom