Posts Tagged ‘plus size womenswear’


The Art of Fashion Fakery: Vogue Creates Educational Film About the Fashion Industry

September 15th, 2013 10:00 am


British Vogue has produced a short film entitled It’s A Look aimed at teaching school children about all the work that goes into creating the fantasies they see in the pages of fashion magazines.

“As editor of Vogue, I am frequently asked about the influence and messages the images in the magazine send to our readers about body image,” says Alexandra Shulman. “Our mission in Vogue’s fashion pictures is to inspire and entertain, while showing the clothes created by many highly talented designers. They are created with this intention in mind, not to represent reality. The problem, if there is a problem, comes when people judge themselves and their appearance against the models they see on the pages of a magazine and then feel that in some way they fall short.”

Alexandra Shulman

The film is Shulman’s brainchild and is narrated by model Jade Parfitt. It also features fashion directors, fashion bookings Editors, creative directors, photographers and make-up artists all explaining the complexities and artifice behind constructing a fashion shoot from beginning to end.

It’s A Look is also part of Vogue’s ongoing Health Initiative program aimed at encouraging a healthier approach to body image within the fashion industry. The film is being sent to schools along with a lesson plan and teacher’s notes in the hope that education authorities will include it in the PHSE: Personal Wellbeing curriculum, with key stage 3, year 9 students in mind. However, the magazine’s initiative has already been attacked, with critics  accusing Vogue of “conveniently shirking the blame for a poisonous culture by telling us all what we knew already.”

Despite criticism, Shulman clarifies, “I am 100 per cent comfortable with what we do on Vogue. I am happy to say that I wish designers on the catwalk worked towards a larger body shape. We don’t run diets or articles on cosmetic surgery in the magazine. We are not about making people feel insecure.”

Read more about the initiative’s lesson plan here!

**READERS: What do you think about the ideas behind this film? Is it a beneficial, responsible project for Vogue to engage in? Or do you think it’s unfair to expect Vogue to explain itself?**




Felicity Hayward Rocks Anna Scholz in Schon Magazine & Anna is Interviewed for Vogue Curvy!

September 13th, 2013 5:19 pm


The newest hot plus-size girl on the block, Felicity Hayward, looks fierce as she models some of Anna’s latest styles in the recent edition of Schön magazine!

The spread is entitled The Atelier and features the photography of Zoe McConnell.

Crepe Tailoring Lapel Dress

Ponte Jersey PU Peplum Skirt

In other news, Anna was interviewed on the prestigious Vogue curvy website!! Read the full interview here (as long as you’re brushed up on your Italian!).




September Customer Photo Contestant: Karen Vermeiren

September 13th, 2013 10:00 am


“My husband took this picture in Vienna, where we had a wonderful stay,” Karen wrote us. “I love the way you can dress up with high heels or have a playful look with some summer sandals… Just love it! Thank you for making perfect dresses!!!”





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© Anne Kroul, 2013.