Posts Tagged ‘Robyn Lawley’


#ImNoAngel

April 7th, 2015 3:33 pm


Last Year Victoria’s Secret produced an advertising campaign that featured one specific body type which they called ‘the perfect body.’  The campaign slogan was changed soon after launch when a petition consisting of more than 30,000 signees called for the brand to apologise for its body shaming message.

5 months down the line and Lane Bryant have created their own campaign, taking just a little dig at Victoria’s Secret. The #imnoangel commercial features models Ashley Graham, Marquita Pring, Candice Huffine amongst others , wearing  Lane Bryant’s exclusive bra collection Cacique. In the video below the models define “sexy” in numerous ways during the ad. Lane Bryant are  using social media to further challenge conventional beauty standards and are encouraging members of the public to do the same by hash tagging posts with #ImNoAngel.

The #ImNoAngel hashtag campaign joins the ever growing debate regarding the term “plus-size.”  We recently posted an article about Ajay Rochester’s trending phrase; #DropThePlus.  You can read all about it here, whilst model and activist Tess Holliday (Munster) started the #EffYourBeautyStandards movement which has gone from strength to strength. The two hashtags both contribute to the ongoing conversation regarding fair representation of different body shapes in the world of fashion and the media.

The #ImNoAngel hashtag is gaining a great following on both Twitter and Instagram, as women express their support for Lane Bryant’s message of diversity. Lane Bryant CEO and President Linda Heasley said in a statement “Our ‘#ImNoAngel’ campaign is designed to empower ALL women to love every part of herself. Lane Bryant firmly believes that she is sexy and we want to encourage her to confidently show it, in her own way.”




The Biggest International Plus Size Model Search Is Here

March 31st, 2015 11:14 am


Want to become a plus size model? Are you inspired to strut your stuff in front of the camera like Tess Holliday, Denise Bidot or Ashley Graham? Well the biggest global plus size model search is on. In collaboration with Slink Magazine, UK top model agency Milk, Australian agency Bella and American agency Natural Models want you to enter. Open internationally, where ever you are in the world this is your chance to shine. The prizes include a modelling contract with all 3 of the agencies, becoming the front cover star of Slink Magazine including an editorial shoot inside, and a whole load of fashion and beauty goodies.

Do you have what it takes? Then what are you waiting for?  Click to apply here *

*Terms and conditions apply




Should The Fashion Industry #DropThePlus?

March 30th, 2015 4:04 pm


You may have noticed the controversy surrounding the term “plus size” recently in the news and social media. While we often associate the label Plus size with women sizes 16 and above, the fashion/modelling industry actually considers anything over a UK 8 to be plus size.

An Australian reality TV star has called for the fashion industry to drop this term to describe models that don’t fit the industry standard. Ajay Rochester, a former host of the Biggest Loser Australia, started the social media campaign using the hashtag #DropThePlus on Instagram. This is to try to encourage people to see models as models, and women as women.

She wrote next to the image below : “I am a woman FULL STOP. We are all women. Many shapes and sizes. It’s not us vs. them. We are sisters!”

Robyn Lawley, who wears a size UK 12, was recently hailed as the first plus-size model to be included on the pages of Sports Illustrated magazine, but even she is reluctant to embrace the label. “I don’t know if I consider myself as a plus-size model or not,” Lawley told Time magazine. “I just consider myself a model because I’m trying to help women in general accept their bodies.”

The campaign has also had support from UK size 12 lingerie model Stefania Ferrario who’s modelled for the likes of Dita Von Teese.

Also posting a photo on Instagram, she said: “I am a model FULL STOP. Unfortunately in the modelling industry if you’re above a US size 4 [a British size 8] you are considered plus size, and so I’m often labelled a ‘plus size’ model.

“I do NOT find this empowering… I’m NOT proud to be called ‘plus’, but I AM proud to be called a ‘model’, that is my profession.”

If the campaign is successful, it can help women focus on what really matters: their self-confidence. “Sexy is a state of mind, not a dress size,” Ferrario wrote on Twitter. “The sexiest thing anyone can possess is confidence. Don’t let society dictate to you what’s beautiful, embrace what makes you different.”

Do you agree? Should the term Plus be dropped and should Plus Size models just be called models? Or do you embrace the term and happy with the way it’s portrayed by the Fashion industry?





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© Anne Kroul, 2013.