Posts Tagged ‘White Label’


White Label Spring Summer 15 is Here

February 6th, 2015 4:24 pm


Anna takes us to all four corners of the Earth with her White Label collection for Spring Summer 2015. Appropriately named Wanderlust, let this collection help you escape the hustle and bustle of the modern world as Anna draws global inspiration from the traditional, the cultural and the vintage. We have luscious leopard prints, a cultural henna design, our exclusive Oli print and many more that adorn beautiful silks and jerseys in flattering styles.

The Anna Scholz team took off to sunny Majorca for a holiday with twist. Whilst enjoying the sunshine they shot the SS15 campaign, which I’m sure you’ll agree, looked amazing.  Our model , the lovely Gina looked fantastic in all of the outfits and we couldn’t be happier with the brochure images that were taken by Mindy Coe which you can view here.

We styled the shoot with metallic transfer tattoos by Divine Ink, which complimented the prints and styles perfectly. Cliff and his wife Sharon joined the team and everyone was thankful for her amazing cooking throughout the shoot, including the delicious stuffed peppers. Just looking at the picture makes everyone hungry in the office. Of course the holiday was all work and very little play, but we’re sure you’ll agree the images and collection look great. It certainly makes us want to travel away for the sunshine and head to the beach.

You can check out more images of their time in Majorca, by checking out the behind the scenes shots here

Keep your eyes peeled as we will be releasing Black label previews next week, but for now you can shop White Label online here.

Let us know where you are heading on holidays to and show off your Anna Scholz outfits in the sun using the hashtag #ASholidayoutfits on your Twitter, Facebook or Instagram. and we’ll share our favourites




Spotted at Toronto Film Festival – Jessica Gunning

September 10th, 2014 11:33 am


The lovely Jessica Gunning was spotted wearing our very own Fingerprint Double Silk wrap dress and Rose Pu  Jacket at Toronto Film Festival over the weekend. We love how she’s teamed up these pieces and think she looks gorgeous.

Jessica is at the festival promoting the new film Pride which hit’s cinemas this weekend in the UK.

Pride is a 2014 British drama film written by Stephen Beresford and directed by Matthew Warchus. Based on a true story, the film depicts a group of LGBT activists who raised money to help families affected by the UK miners’ strike in 1984, at the outset of what would become the Lesbians and Gays Support the Miners campaign.

The film is set in the South Wales valleys and has a star studded cast including Bill Nighty, Joseph Gilgun and  Imelda Staunton.





Behind-the-Scenes Peek at the White Label AW ‘13 Photo Shoot

May 19th, 2013 10:00 am


The studio photo shoot for the campaign imagery for Anna’s Autumn-Winter 2013 White Label collection was a big success earlier this week.

We don’t want to reveal too much, but here are just a few tantalising photos [courtesy of our intern, Anne] with more to come…(can’t promise too many more of Frida though– she’s expensive and very choosy about how her image is used!).





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© Anne Kroul, 2013.